Remember those intriguingly bizarre, yet wholly inappropriate Chilean Nazi Sony adverts we posted about recently? Turns out they’re fake.
Well, not fake in that they’re counterfeit, but fake in that they were never approved by Sony, and were in fact a mock ad campaign created by BBDO Chile, who then – like complete jackasses – submitted them to creative competitions without Sony’s knowledge or approval.
This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.
So Sony’s not completely lost its grasp on reality, and aren’t condoning a regime that characterised itself with racism, genocide, and general douchebaggery. We’re sorry we called you out Sony. We still love you. Do you still love us?
[Thanks to RSA-Ace for the tip]Source : Engadget
Last Updated: October 2, 2009
easy
October 2, 2009 at 15:05
a similar thing happened in this country earlier this year. one of the ‘bigger ad agencies’ submitted an off-colour campaign to one of the ‘bigger ad agency awards’ without the consent of the client.
needless to say, one ad agency is less one client and out of pocket in the tune of multiple zeros.
:sick:
trin
October 6, 2009 at 11:09
Ad agencies are the devil!
LazySAGamer
October 6, 2009 at 11:25
I thought America was the devil… or was it Bush… or Iran… I just can’t keep track
Maybe it’s the ANCYL?
James Lenoir
August 25, 2010 at 15:05
Definitely the ANCYL! :getlost: