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Sony secures ad deal with EA Games

1 min read


An in-game advertising firm called IGA has helped to seal a deal between two of the major gaming companies in the world.

Sony Entertainment and EA Sports have agreed terms on what must be a huge advertsing deal, basically what it means is that in the next iteration of Madden NFL, NBA, NASCAR, NHL, Need for Speed and Burnout we are going to see time senstive advertising of Sony products.

So if Sony feels like going on a marketing blitz for a new MGS4 promotion we are going to start seeing Solid Snake on the billboards with valid prices and the lot..

Now I know that a lot of people are unhappy about in game advertising but I personally think it adds to the realism of the game and fully support it, as long as it stays on the billboards and the like…

So I wonder what Microsoft are going to think about this with one of their biggest sellers, Madden, being plastered in PS3 adverts…

Source: Gamesindustry.biz

Last Updated: June 5, 2008

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