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Sony’s new ads are hit and miss

1 min read

Fail advertisement is fail o 242777

I have really enjoyed Sony’s PS4 ad campaign so far. I loved when they played on our nostalgia, and I was endlessly amused by Hadouken Cabs. But this latest ad seems to fall a bit flat.

Here is the PS4 launch advert titled This Is For The Players:

The ad starts off interesting enough, plenty of easter eggs ranging from Hadouken Cab drivers to a brief glimpse of an assassin climbing up a bus shelter. Unfortunately, it seems to spiral into chaos and actually becomes less interesting. I get particularly irritated when the guy speaking starts to just scream about stuff. Nope, this doesn’t do it for me. In fact, it seems to be trying to show the energy and excitement that we saw with the Xbox invitation ad, but falls short.

I’m sure Sony’s UK-centric  #4ThePlayers campaign is going well. Their focus has been on gamers from the beginning, and even though they also have Netflix and other entertainment apps, their marketing has been strongly focused on gamers rather than those seeing an entertainment system. What do you think, though? Did you enjoy this ad, or find it as boring as Gavin did?

The actual, official launch trailer for the PlayStation 4 is certainly much more interesting. check it out. 

Last Updated: November 16, 2013


  1. FoxOneZA

    November 16, 2013 at 11:54

    The FOV needs adjusting, It feels claustrophobic.


  2. Alien Emperor Trevor

    November 16, 2013 at 12:54

    I like the players video more than the launch video. But the shouting didn’t do it for me either – sounded forced.


    • Mark Treloar

      November 18, 2013 at 07:00

      Problem with the shouting was that he was shouting to be supposedly hear over the noise level around him increasing, except it didn’t increase enough for it to be necessary.

      Does anyone else think the driver of the cab looks like Charlie Sheen?


    • Weanerdog

      November 18, 2013 at 10:59

      I also preferred the players video, it had more of a journey thing going on while the official one just seemed like a random collection of images. Still preferred the perfect day ad although my favorite ad at the moment is: http://www.youtube.com/watch?v=M7FIvfx5J10

      Which has nothing to do with gaming


      • oVg

        November 18, 2013 at 14:14

        Chuck Norris is driving both trucks.


  3. Sageville

    November 16, 2013 at 15:06

    The players one is weird, the narrators voice is escalating as if the action is increasing, but the action doesn’t keep pace with the narrators tone, I mean the helgast doods are taking a stroll to capture the guy.

    It’s feels a bit out of sync imo.


  4. house_hero

    November 16, 2013 at 20:57

    Overall… its pretty good methinks. But the shouting is a bit much. I preferred the Greatness Awaits ad from earlier in the year though.


  5. Unavengedavo(aka. IceCreamMan)

    November 18, 2013 at 07:20

    This ad kinda left me wanting… It just doesn’t make you want to get up an go play games like the Xbox one ad from a while ago:


    • Weanerdog

      November 18, 2013 at 11:03

      I clicked the link and survived!!!!


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