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Sony to bring the Vita back to life

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Sony’s newest handheld, the PlayStation Vita isn’t doing particularly well in face of competition from smartphones and tablets, and most importantly, Nintendo’s 3DS. Sony’s biggest enemy with regards to the Vita at the moment though seems to be Sony itself; with not enough of a title push, the company’s said it expects to sell fewer than 5 million of the things in FY 2014. Sony, however, believes it can turn that around.

“Sometimes things can happen and they can dramatically change the evolution in terms of sales of a platform,” Sony’s indie-friendly European senior business development manager Shahid Kamal Ahmad told Gamasutra in an interview.

“But what you can never do is say ‘We’re definitely counting for this kind of increase.’ So you can put plans into motion and say ‘We’re trying this approach, that approach,’ and if something comes off, it’s going to be fantastic.”

Ahmad says that’s it’s probably best to not give up on the Vita just yet.

“Looking back at the performance of different consoles over the course of history, sometimes you’ve had slow starts which have been suddenly sprung into life by a number of activities,” he said.

“What you don’t say ahead of time is, ‘Oh this will and that will happen, and suddenly we’ll have a massive spike in sales.’ It’s not the sort of thing that companies do.”

The Vita’s had a slow start, thanks largely to a (perhaps perceived) drought of games, something he doesn’t expect to happen with the impending PlayStation 4.

“…there isn’t a console in history where making sure that you have content for it wasn’t an issue,” he said, adding that “I think we’re going to have a really good launch, and I think we’re going to have a good amount of content appearing for quite some time on that,” he said.

“We’ve got more developer engagement on PS4 than we’ve had for any previous console, so that’s a really healthy sign.”

I think the PlayStation 4 could actually help breathe new life in to the Vita, giving us the inter-connectivity and remote-play we’ve been promised with the Ps3, but have largely failed to received. what would it take for Sony to convince you to buy a Vita?

Last Updated: May 15, 2013

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