Sony has recently changed their reporting technique to report on consoles sold to customers and no longer shipped to retailers. So obviously it was expected that the third quarter results would be worse than predicted.
However it seems that timely price cut really did make all the difference. The gaming division actually made an operating profit in Q3 2007 of 12.9 billion Yen. Which is a pretty impressive amount compared to the 54 billion loss they made in the same period the year before.
There full earnings announcement is through the link for those who can understand it….
Last Updated: January 31, 2008