Sony’s irritated that everyone wants to see their box

2 min read


Sony had a fantastic reveal of the PlayStation 4 last week that nearly went to perfection; except they had forgotten one thing…to actually show us what the PlayStation 4 looks like.

Now to be honest I didn’t care at all that we didn’t see the PlayStation 4; it was weird that it didn’t arrive but I really didn’t care.

However I appear to be in the minority with a lot of criticism being levelled at Sony for the fact that people still don’t know what the PS4 looks like.

The head of PlayStation UK, Fergal Gara, has let his feelings known to videogamer and they are quite clear

“So right, it wasn’t available to show last night, it wasn’t considered appropriate to show it last night. So what? It’s much more important to see what the damn thing does. The shiniest piece of black, green or purple plastic ever, you know, whatever, so what? It’s not the most important thing.”.


“[There was a] bit of cynicism over ‘we didn’t see the box’ and that kind of stuff, ‘we don’t know quite what date and quite what price’,” Gara said. “I understand that frustration but frankly, a box is a box. Is that really the most important thing?

So yeah he’s obviously bored of answering those questions.

Read  MediEvil is getting a second chance at life on PS4

But tell us, do you think Sony stumbled by not showing the black shiny box of power or does it really not matter right now?

Last Updated: February 26, 2013

  • Firebrat

    It doesn’t matter what the box looks like, but I think Sony did it on purpose to keep everybody talking about the (lack of) PS4!

  • ElderNoob

    No box = no product = its just a myth.

    Much like a new car that is going to be produced. If there’s an empty stand at a car show, with a sign board listing ‘what it can do’, how will people react?

  • Tetsuo

    This early in the game, it is totally irrelevant. The console is expected to be released in about 10 months time. If it was one month before the release, I’d be worried / annoyed. Secondly, we are so quick to crucify developers and game companies when the final product is different that what was shown / promised. If they want to first finish the box before revealing same, kudos to them.

    At E3, we will see the PS4 in all its glory. Be patient, young padawan.

  • Reaver

    I also didn’t care, plus it keeps the hype up

  • mornelithe

    I personally don’t care, Sony’s never had a big problem delivering hardware….that functions. 🙂

    • Melasco

      Agreed… They are keeping the hype up, gives them something to show after XBOX reveal to swing attention back to the PS4.

      • JayDiCee

        There new marketing team’s strategy seems to be working though.. This is probably the most searched and discussed topic at the moment with most people also hoping for a leaked image of a PS4 console

    • OVG

      8 GIGS. 4 chips per gig = 32 chips on the mother board… thats some crazy shit.

      The developers are rejoicing like its the second coming. HUGE HUGE leap, how they sell it cheaper than the Titan is mind baffling.

      • FoxOneZA

        Only to have GDDR6 releasing next year 😛

        • mornelithe

          Wouldn’t doubt it, but that isn’t the closest shave by far, DX10 cards released 2 week after the PS3 launched =) How’s that for timing??? heheh

  • JayDiCee

    With the hype that has been caused by not seeing the orbis4 can one also assume that these people are prospective buyers for said unseen box?

    One thing is sure… It WILL NOT look like this

    • OVG

      That would improve loading times lol

  • OVG

    It was conceived back at the dawn of the primates…Its coming man, its coming.

    • Banana Jim


      • OVG

        and the MOVE 2 :p

  • Deon Steyn

    Maybe it’s a pc?

  • JayDiCee

    The only time I ever see my PS3 is when I insert a game to play or a bluRay to watch… But it’s understandable if (E)Xbox owners would want to see it’s aesthetics as they do see their consoles a lot more due to disc swapping (megatrolololol).
    As long as Sony delivers on their promise I am sold and bring with that promise a new exclusive catalog of IP’s

  • Admiral Chief Erwin

    They are trolling, it was running of a PC

    • JayDiCee

      Aren’t Dev units also modded pc’s containing the console’s basic hardware and OS?

    • FoxOneZA

      My thoughts exactly.

  • I’m not too bothered by what it will look like. It’s not like I stare at the console while I play games.

    • Sir Rants-a-Lot Llew

      Lol. I think it goes more about what the console looks like standing there when it’s not in use that bug most people

      • Right because they design their rooms around what the PS looks like?


        It needs to fit into their room’s colour scheme?

        Lets call a spade a spade, and say that these are whiny brats who want everything their way.

        • Sir Rants-a-Lot Llew

          Hey, don’t look at me haha. I don’t even own a console. Or care what it looks like. As long as it does what it should.

          However, the way a PC tower case looks. Now there is a discussion I can get in to

  • Allan

    Honestly, like any hardware based platform (PC, Xbox, Nintendo) the hardware is what’s vital. Poor hardware with the sexiest box in the world is a waste of time & money. But a crappy box with insane hardware, and 10 minutes into your eyeball-popping, jaw-dropping experience, you won’t give a hoot about the look of the box.

    Hardware > Vanity imho.

  • 26 April Microsoft will show them how it is done!

    • We get to see a new RROD?

      • mornelithe

        Red Ring of Durango?

        • OVG

          comment of the week 🙂

      • wahaha! that is quite funny! ja ja say what you will – have had my xbox for 4 years and not one single RROD!

    • BeatzByChrisBrown

      Well, that’s if Kinect, Netflix, ESPN, smartglass, etc. is your thing and not actual games. I hope I’m wrong.

      • OVG

        hear hear. Im happy with the 360. All this living room domination is destroying the main reason why they made all of their money in the first place, GAMES.

        • BeatzByChrisBrown

          “the PC has become less complicated than the console.”
          This. The xbox wanted me to buy a XBL gold membership to use Internet Explorer. After l regained my composure from laughing my ass off I promptly switched the damn thing off.

        • only thing i have against pc’s. installation, start game, bombs out, patching and latest updates, start game.. bombs out graphics card out of date… buy new graphics card… Xbox and PS – insert disc, install game, it downloads patches auto and it works… dont crucify me – my opinion. If i buy a game i want to play it immediately ! PC’s are great – for surfing the internet and work!

  • Q

    How can you sell a product and not show the goods. Its like selling a car purely on specs. I think he though it is not important and now the masses proofs him wrong. Something he clearly cant handle. No Price, no Date? They look like some start up company selling promises in order to gain funds.

    • Banana Jim

      You don’t show the dirty unwashed masses your underpants, instead you stare at them from behind a gated complex. The less Sony shows the better. It means they get to increase their momentum post-MS reveal going into E3 and beyond. If Microsoft is smart, they’ll do the same. Keep the masses guessing, rather then spoon-feeding them everything like the Wii-U did. By the time the Wii-U released, no one really cared, because the mystery was gone.

  • Surely Sony can understand that people wanted to see the console. It was sort of a half presentation at the end of the day. IMO. Part 2 to come.

  • I see it as a bit of a desperate attempt to get the PS4 out of the door and into the minds of people before Microsoft reveal the new Xbox. It’s extremely strange that they’ve announced a new product, but that they haven’t shown it to us. I am the type of consumer that enjoys seeing what it is I am planning to buy. I find it hard to hype myself up over a product unless I know what physical form it will take. Imagine Apple announcing a new iPhone, but rattling on about its features instead of showing us what it’ll look like. I know they’re two very different products, but for consumers like me Sony haven’t done themselves any favours in winning us over at all. They should have waited until they could pull off a proper reveal of the actual console.

    • Melasco

      The shift from 4Gb to 8Gb RAM was made in the last few weeks, so there is a slight possibility they had to tweak the box for a bit extra space, but it’s unlikely. At this point I’m sure it’s all about marketing. What else could they have left out to show at a later stage…

  • Banana Jim

    What’s in the box? The tears of a million PC and xbox fanboys!! #FanBoiTuesday

    • Admiral Chief Erwin

      pfffff and bah I say

    • Admiral Chief Erwin

      mebbe eggsbawks, not pc

    • ElNicko

      that is indeed the question

      • 2scaly4j0o

        This is INSANE! pic of the week…

  • FoxOneZA

    Sony knows how to do pre-rendered videos well. Still can’t be trusted after that pre-rendered Killzone 2 video Sony did at the launch of the PS3.

    • NEWSFLASH! Killzone 2 actually looked BETTER than that pre rendered trailer. Have you even played the game?

      • FoxOneZA

        The trailer was still pre-rendered. Comprehendo? And yes I played the game.

    • BeatzByChrisBrown

      Haha! Looking forward to the fanboy wars flaming up again. It’s getting kinda boring around here.

      • FoxOneZA

        The Fanboi wars be on the horizon sir. I can smell it.

  • Anon A Mouse

    Really some people just want to complain for the sake of complaining. Who cares what the thing looks like? It’s the way it performs that matter not the looks of the console. It’s going to be black and it’s going to be plastic and have buttons and lights on it. Mystery solved.

  • MieLLiePaP

    They played the games live on stage with the PS4 controller on what box?….i wonder what that looked like?….was probably a PC 😛

  • Sir Rants-a-Lot Llew

    I honestly don’t feel the need. For all we know, in its current state it’s simply a square piece of plastic with bits of circuit board sticking out everywhere and they haven’t quite decided on a design yet.

    So what? At least people have seen what it can do. Well, hopefully it’s not just hype anyway…..

    Also: The guy’s name is Gara… Wonder if he has the power to control sand and has the word love tattooed on to his forehead?

  • Tbone187

    Well, I don’t think they did themselves any favours…Fair enough, it sparks controversy but the scepticism of whether or not actual hardware was used ruins a subconscious trust…It’s like they handed Microsoft credibility on a plate…

  • FoxOneZA

    There was just a blu-ray player in a large LARGE box playing videos #TROLOLOLOL 😀

  • HvR

    The problem was that Sony’s presentation was all BS, 5 min Vita Add followed by boring tech power point just to be before MS. From Weekend Confirmed Garnett Lee, this is how u do a tech reveal:
    Lights go out

    Awesome video showing a box and controller mock up followed by the coolest most awesome in game graphics and sound that make the guys in the first 5 row convulse while creaming their pants and bleed from their eyes.
    Give 5 min tech run down.
    “And you think the opening was cool check this out … ‘
    Drop mike and roll footage.
    Kill row 6 to 9 with pure awesomeness….

  • SlagHoender

    Grrrrr!!! it matters! if a new Ferrari is revealed, majority people don’t care if its got 1000000000000 bhp and only kills 2 cows every time you rev the car. you want to see the new shiny thing!

  • fred

    They change the hardware so often anyway it does not matter , a year later there will be a slim version.

  • DrKiller

    With the comments about “a box is a box”, they probably said the same about the controllers, hence why you had the same shitty controllers for the last 3 generations 😛

  • matthurstrsa

    Aesthetic is important but not as important as function. Its not like the PS3 was ugly and they have something to prove. Move on people. Rather go rage at Blizzard.

  • iPrimal

    So they had a reveal… without a reveal.

  • Grant Hancock


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