Take-Two’s making a ton of money digitally too

2 min read


We’ve heard from EA and Ubisoft how digital earnings are beginning to eclipse those of standard retail sales, thanks to things like DLC, microtransactions and the Season passes that make them al seem worthwhile. Take-Two Interactive, parent company of 2K Games and Rockstar has revealed in its financial earnings report that it’s had better than expected earnings – and that much of that revenue came digitally.

According to their report , their revenue from digital offerings has increased by 128% over the last year; largely thanks to Borderlands 2, the Grand Theft Auto franchise, NBA 2K13, and BioShock Infinite.

Interestingly, like EA, digital revenue accounted for more than half of their income, driven mostly by Borderlands 2’s season pass and DLC. that said, don’t expect Take-Two to just start lumping in unnecessary digital offerings in all of their games.

Speaking to investors, Take-Two boss Strauss Zelnick said that digital monetising "doesn’t work for every title in the market, it doesn’t even work for all of our titles."

As a whole though, Take-Two is still making a loss, though it’s considerably less of a loss than it was making last year. Somehow though, I think when a certain title is released in September this year, they’ll be well on their way to making a monumental profit.

Still, with some of the biggest publishers starting to make more money digitally than they do through traditional means it means that finally, for better or worse, we are moving towards a purely digital distribution model for videogames.

Last Updated: July 31, 2013

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