We’ve heard from EA and Ubisoft how digital earnings are beginning to eclipse those of standard retail sales, thanks to things like DLC, microtransactions and the Season passes that make them al seem worthwhile. Take-Two Interactive, parent company of 2K Games and Rockstar has revealed in its financial earnings report that it’s had better than expected earnings – and that much of that revenue came digitally.
According to their report , their revenue from digital offerings has increased by 128% over the last year; largely thanks to Borderlands 2, the Grand Theft Auto franchise, NBA 2K13, and BioShock Infinite.
Interestingly, like EA, digital revenue accounted for more than half of their income, driven mostly by Borderlands 2’s season pass and DLC. that said, don’t expect Take-Two to just start lumping in unnecessary digital offerings in all of their games.
Speaking to investors, Take-Two boss Strauss Zelnick said that digital monetising "doesn’t work for every title in the market, it doesn’t even work for all of our titles."
As a whole though, Take-Two is still making a loss, though it’s considerably less of a loss than it was making last year. Somehow though, I think when a certain title is released in September this year, they’ll be well on their way to making a monumental profit.
Still, with some of the biggest publishers starting to make more money digitally than they do through traditional means it means that finally, for better or worse, we are moving towards a purely digital distribution model for videogames.
Last Updated: July 31, 2013
TiMsTeR1033
July 31, 2013 at 09:31
My wife loves those lol
Sargon
July 31, 2013 at 09:34
What? Purely digital distribution models?
TiMsTeR1033
July 31, 2013 at 09:35
the chocolate……
That Super Twit
July 31, 2013 at 09:39
lol
RinceJigglyboobhater
July 31, 2013 at 09:41
HAHAHAH! Down with his wife if that is the case!
Wtf101
July 31, 2013 at 10:08
Twix and Berries?
Trevor Davies
July 31, 2013 at 10:46
Very sharp!
Spathi
July 31, 2013 at 09:40
Can’t look at a Twix without thinking about Seinfeld.
Admiral Chief Minion 47
July 31, 2013 at 09:42
Dammit, hungry now
John Various
July 31, 2013 at 09:58
I have a Checkers across the street from my work. Don’t really know if it’s worth the walk though…
Admiral Chief Minion 47
July 31, 2013 at 10:00
What? I’d go in a heartbeat.
I’ve not got anything close by!
John Various
July 31, 2013 at 10:06
Okay. But not for a twix…
Admiral Chief Minion 47
July 31, 2013 at 10:08
I’d go for a Tempo
John Various
July 31, 2013 at 10:09
Mmmm. Dammit man. What are you doing? Now I HAVE to go.
Admiral Chief Minion 47
July 31, 2013 at 10:10
http://www.sanza.co.uk/pics/3911.jpg
Unavengedavo
July 31, 2013 at 10:14
I would go for a chomp…
I am John's smirking revenge
July 31, 2013 at 10:20
Chomps are for chumps. 🙂
Snickers…
Mr T approves
That Super Twit
July 31, 2013 at 10:03
Not surprised at their digital sales figures considering that we have DLC coming out on almost a daily basis.
Rock789
July 31, 2013 at 10:07
Sorry, but I will forever covet my little box, filled with DVD / blu-ray goodness that I can take anywhere I darn well please… I’m all for digital, but still think physical sales have their place (especially in internet-unfriendly areas of the world).
Wtf101
July 31, 2013 at 10:10
Yup. What you said.