I rather enjoyed Ubisoft’s open world hackathon Watch Dogs, even though it completely failed to live up to the hype and expectation surrounding it. It also had one of the dullest protagonists; a boring white middle-aged male swimming in a sea of boring white, middle aged males. None of those complaints have stopped it from being a roaring success.
According to Ubisoft’s latest financials, the fabulous French have sold-in over 9 million copies of the game. That’s shipped not sold though, putting conservative estimates of actual retail game sales closer to the 6 million mark. That’s not at all bad for a brand new IP.
That , coupled with the success of other games in its catalogue like Assassin’s creed IV: Black Flag, South Park: The Stick of Truth and Rayman Legends, saw the company’s sales for the first half of the 2014-15 financial season soar to €484.2 million. That up by up 65.1% compared with the €293.3 million they earned in the same period the year previous. During the second quarter of that financial year end, Ubisoft’s seen a 42.9% decline, with a reported €124.1 million in sales as opposed to €217.7 million for the same period last year. That’s down to release times though, and with Far Cry 4 and Assassin’s Creed Unity and Rogue on the way, the company can expect an influx of cash.
On that note, Ubisoft expect Far Cry 4 to sell though 6 million copies in its first year, which is a reasonable target for the franchise. They also expect The Crew to move 2 million units in its first year, though I think they’re maybe being a little optimistic on that one.
“Our performance in the first half of the fiscal year has strengthened our confidence that we will reach our annual targets,” says Ubiboss Yves Guillemot. “It demonstrates that our strategy of creating strong brands and investing in digital is paying off. This strategy is underpinned by a creative force of an unrivalled scale as well as constantly enhanced execution. It has positioned us at the forefront of the new console cycle and will be a determining factor in creating value for our shareholders in the short, medium and long term.”
Interestingly, Ubisoft revealed that the PlayStation 4 now accounts for 21% of their income, with the PlayStation 3 coming in second. The Xbox One is only responsible for 9% of the company’s income. PC games sit in the middle, accounting for 17%. It’s also easy to see why they’ve abandoned the Wii U, which is only responsible for one whole percent of its earnings.
Last Updated: October 31, 2014