The gaming market isn’t ready yet for virtual reality

2 min read

That massive pain you're feeling in your nexk is only virtually real.

WE ARE VR! If there was anything that Virtual Troopers taught me back in the 1990s, it’s that VR gaming was mere months away! Maybe another year! Ok, a decade! DAMMIT. With the Oculus Rift and a host of other hardware on the way, it looks like my VR dreams are finally coming true. But I’m not expecting to play games such as GTA V in VR yet, because some publishers don’t feel that the market is ready yet for such a hardware shift.

When asked for his opinion on the booming VR market and whether the industry was ready for it, Take Two boss Strauss Zelnick had a simple answer. “Not yet,” Zelnick said on Bloomberg TV via IGN. “Part of it is we need to see how the headsets roll out and how we can best deliver an experience. We are concerned.

We don’t want people getting nauseated. And also, having had the experience, I’m not sure how long you want an immersive headset on your head. I will say this. If that’s what consumers want, we’ll be first in line to give it to them.

According to Zelnick, there was no point in jumping into the VR pool right now, which despite the various projects on the go, isn’t exactly a stable market. “We prefer to be a fast follower. No one else can make our intellectual property – only we can. I’m happy to have other people spend loads of dough on R&D,” Zelnick said.

Makes sense. Take Two is in a position where it doesn’t have to risk plenty of their own capital in order to succeed, and can use their more popular titles to piggyback off of the hardware success of VR. If it does become a thing, that is. Although to be honest, I’d sell Geoff’s organs for a VR Borderlands.

Last Updated: November 20, 2014

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