Home Gaming Third party adoption of Xbox Play Anywhere “will happen in time”

Third party adoption of Xbox Play Anywhere “will happen in time”

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11

Spencer

Microsoft’s Play Anywhere feature is fantastic for consumers. Those who buy first-party Xbox One games digitally get a copy of the same game for Windows, free. Well, it’s good for consumers save for one caveat, of course – the games are tied to the Windows 10 store which isn’t as mature and friendly as it should be.

Another problems? It’s only for first party games right now. That’s something Microsoft’s Phil Spencer expects to change – once third parties see the benefit it brings. Speaking to PC Authority, the much-improved head of Xbox everything has said that he believes publishers will catch on, eventually.

“I’d say some of the bigger traditional third party publishers, they want to see how this works out for us,” Spencer said of Play Anywhere. “There’s always a fear that you’re ‘giving away two games for the price of one’. I’ll say I think there are very few people that actually buy a game twice, once on PC, once on console.

“Really what you’re doing is you’re just allowing the customer you already have to play your game more often. In today’s world, engagement on games is more engagement on games, [and] is almost always a good thing, given multiplayer and the business models around those games.

“I think the third party big publisher adoption will happen in time.”

While some of the games to hit the service thus far don’t run as well as they should on PC, that’s changing too. Gears of war 4 is a shining example; the game runs like magic on a suitably specced Windows computer.

Of course there are the sort who don’t believe Microsoft is doing this out of any sort of goodwill towards gamers, insisting instead that it’s a way to keep people locked in to their ecosystem. That may be, but if it’s an ecosystem that’s consumer friendly, I see no real problems with that.

Last Updated: October 17, 2016

11 Comments

  1. Hammersteyn_hates_Raid0

    October 17, 2016 at 13:13

    “once third parties see the benefit it brings” on Windows Store instead of Steam?

    http://i.memeful.com/media/post/Wwlr8lR_700wa_0.gif

    Reply

    • Fox1 - Retro

      October 17, 2016 at 15:49

      When Hammer was a young GIFFY!

      Reply

      • Hammersteyn_hates_Raid0

        October 17, 2016 at 16:05

        ROFL!

        Reply

  2. Alien Emperor Trevor

    October 17, 2016 at 14:26

    Science can’t explain Gears of War 4.

    Reply

  3. DrKiller

    October 17, 2016 at 14:28

    Now imagine buying Call of Duty or Battlefield on “Play anywhere”

    Reply

  4. Skyblue

    October 17, 2016 at 15:06

    I think it’s a great move by MS for their consumers. Hopefully the trend continues.

    Reply

    • Viking Of Science

      October 17, 2016 at 15:19

      No, it’s not, It’s for their pockets.

      Reply

      • Skyblue

        October 17, 2016 at 15:21

        Well they are still a business, hence consumers. Personally I prefer paying for a game once and having it available on multiple platforms.

        Reply

      • Matthew Holliday

        October 18, 2016 at 12:26

        it can be beneficial to both.
        Nothing wrong with that.

        Reply

  5. Avithar

    October 17, 2016 at 15:40

    How will this impact game prices?

    Reply

  6. Matthew Holliday

    October 18, 2016 at 12:28

    It would pretty much be the dream.
    I want in on that Forza action.

    Reply

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