UK retailers consider banning Steam games

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According to an MCV article, Steam is a hot topic in the UK at the moment. Two unnamed gaming retail franchises are threatening to stop selling all games that have obligatory Steam requirements. According to MCV, these stores are the biggest franchises throughout the United Kingdom.

This attack on the leading digital downloads provider comes as a result of one of the retailers planning to launch their own digital distribution platform. According to them, stocking games that require users to utilize Steam will only serve to push their future customers towards the competition.

Steam accounts for more than 80% of the digital distribution market. According to the head of the planned digital sales for one of the leading UK stores, by publishers utilizing Steam in their games they “are creating a monster – we are telling suppliers to stop using Steam in their games… If we have a digital service, then I don’t want to start selling a rival in-store”.

The threat of banning all Steam games from two major UK franchises is quite hefty. Of course, one has to wonder if this is an empty threat considering the colossal launch of Call of Duty: Black Ops, which uses Steam. It’s a little difficult to imagine retailers willingly passing up similar launches should games publishers refuse to stop mandatory Steam integration.

Idle threat or something that could have a negative effect on Steam?

Source: CVG

Last Updated: November 12, 2010

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