Halo: Reach comes out tomorrow and fan boys and girls alike are salivating at the thought of the 14th. Never before has a Halo game received such a marketing push from ads, trailers, developer interviews and even links to South African Apartheid history.
Microsoft owns the Halo franchise, but with developers Bungie signing an independent publishing agreement with Activision this all means that Bungie’s next several projects, by definition, cannot be Halo games.
So it’s understandable that Bungie really needs the Halo community to stand up and take this one seriously and what better way to do that than with another pre-order bonus.
Put your money down early and the game comes in a recovered ONI ‘black box,’ and an artifact bag containing Dr. Halsey’s personal journal, unravelling long held secrets from the Halo universe. Excited yet?
Well, you should be, as this is a huge step up from another poo-poo piece of code. Example: When you buy the Legendary Edition of Halo: Reach you also get the exclusive flaming helmet effect…
But even if this does get you excited don’t think you are special just yet. Most of the time these codes will be released as a free DLC a month from launch and soon everyone will be just like you. Left 4 Dead 2’s baseball bat swing to mind?
But enough ranting; so many articles have already been written on the segway from the happy meal of pre-order bonuses to the string of numbers that are filled with empty promises of new world greatness.
With the Halo franchise coming to an end, both Microsoft and Bungie are really pulling out all the stops and bringing it back to basics. Pre-order and this time you will actually have something to show for it.
Last Updated: September 13, 2010