World of Warcraft subscriber numbers are dwindling again

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World of Warcraft is still the largest MMO on the planet, bringing in a ridiculous amount of money for publisher Activision-Blizzard. It’s in no danger of losing that accolade any time soon – even though its user numbers are dwindling at a rapid rate.

The popular Mumorpuger saw subscriber levels increase to over ten million monthly subs after the release of Warlords of Draenor. That expansion was well received – even though it didn’t exactly roll out as smoothly as anyone had hoped. Since people have dicked about with its content though, subscriber levels have dropped sharply – sitting now at levels below those found before Warlords of Draenor’s release. It now has 7.1 million paying customers, which is still a heck of a lot of people throwing money at Activision for doing fetch quests.

In its recent earnings call, Activision has done its best to put a positive spin on it.

“World of Warcraft’s revenue performance at constant FX has been more stable, driven by continued strong uptake on value added services, and price increases in select regions, which partially offset subscriber declines, particularly in the East,” Activision says (via PCgamer) . “World of Warcraft remains the No. 1 subscription-based MMORPG in the world.”

The drop’s a little surprising to be honest, especially given the game’s new token system, that allows players to use in-game gold to fund their addictions.

Whatever the cause, the folks at Blizzard are going to have to do some thinking about the next expansion – which will have to shake things up considerably to reinvigorate interest in the game.

Do you still play World of Warcraft? What do you think of the token system, and if you’re a lapsed susbscriber – what could bring you back in to the game?

Last Updated: May 7, 2015

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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