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WoW not going free-to-play

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With World of Warcraft continuing to hemorrhage users, people thought they might have to move away from the subscription model. Sure, they’re still the biggest MMORPG with 7.6 million subscribers, but they have to change their model to survive, right? Well, no.

WoW production director, J Allen Brack, insisted that going free-to-play isn’t even on the table at the moment:

We didn’t make the game to be free-to-play. We would have to rework the game pretty significantly in order to make it free-to-play. It’s not something we’re currently considering.

WoW is currently free-to-play for the first 20 levels – it was only natural to assume that meant it would eventually go the rest of the way. However, instead of worrying about changing payment models, Blizzard has announced another expansion: Warlords of Draenor. Here is the announcement video:

Warlords of Draenor lets players use a time travel mechanic to visit Draenor circa Warcraft 1-3 and lets the player instantly level a single character to 90 in a bid to lure lapsed players back into the game. Considering that the last expansion saw WoW lose a ton of subscribers, I’m not sure that this one will have the opposite effect.

Last Updated: November 11, 2013

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