It may seem like ages ago, but the holiday season has only just left us. Oh, the generosity – tons of presents, food and booze. No wait, that’s not what Christmas is about… is it? Well, that generous spirit certainly worked well for Microsoft.
According to Microsoft’s quarterly results, their profits are up about 3% with sales jumping 14%. The Devices and Consumer segment (in which Xbox One is categorized) was up 13% to $11.91 billion. That’s right, they shipped 3.9 million units into retail in the last quarter of 2013, making a very pretty penny – of course none of that was made in South Africa. Steve Ballmer said:
Our Commercial segment continues to outpace the overall market, and our Devices and Consumer segment had a great holiday quarter. The investments we are making in devices and services that deliver high-value experiences to our customers, and the work we are doing with our partners, are driving strong results and positioning us well for long-term growth.
Just goes to show that the console wars are pretty inconsequential. We may keep getting news that the Xbox One isn’t as powerful as the PS4, but the reality is that it’s still a cool piece of technology that people want to buy. It looks like a fun console, and I know plenty of people are still desperate for a launch date so we know when we can get our grubby hands on it. That said, it seems that Microsoft is doing just fine by focusing on a few specific markets – who needs a global launch when you’re making this much money off of a select few countries? Sure, it makes us feel neglected, but from a business standpoint, they are still doing just fine. Of course, they may regret this choice in the long run when South Africa becomes a purely PS4 market… but only time will tell.
Last Updated: January 24, 2014