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Xbox One demand exceeds supply

2 min read

Lifestyle ouf of stock

I really want an Xbox One, but I will only get one when it launches locally. At least, that’s what I keep saying, although I may cave if I travel overseas and can pick one up in an airport. Well, chances of that are still pretty slim as stores just can’t keep stock of the console on their shelves.

The Microsoft PR machine known as Xbox Wire is is reporting that Xbox One is sold out at major retailers as they strive to manufacture more units. According to Yusuf Mehdi, Corporate VP of Strategy and Marketing:

Eleven days in we are seeing record breaking sales and are selling every Xbox One we can make. Demand is far exceeding supply in the 13 countries we’ve launched and we are sold out at retailers around the world.

They even gave us an infographic to say how much people have been playing. Not that they’re watching you or anything.

Xbox One Infographic

Some are disputing the fact that Xbox One is sold out, although the examples given are anecdotal with stores here and there having one or two consoles available, one of which was a returned unit. Granted, PS4s are completely sold out at those same retailers. However, major retailers such as Amazon are listing both the Xbox One and PS4 as unavailable – only resellers have some (very limited) stock.

I must say, this makes me wonder when we can expect Microsoft to expand their retail distribution beyond the original 13 launch countries. If they can’t even keep stock in major retailers, how will they manufacture enough Xbox Ones to release in the next range of countries? Also, I wonder how small the local market will look if they make us wait too long – I will eventually be reduced to importing my Xbox One, which will be one less unit sold locally, making South Africa seem like an even smaller market (if extrapolated that more people do the same, not that my one purchase affects the entire market).

PS4 is also sold out, having sold over 2 million units. I suppose the PS4 is easier to manufacture as it does not ship with Sony’s version of the Kinect, though, so we can expect stock to replenish more quickly. Shame, I can only imagine the conditions at Foxconn now.

Last Updated: December 5, 2013

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