With no E3 this year, you might have wondered just how well the biggest players in the video game industry were going to do without a weeklong onslaught of gaming hype to give them free advertising. Turns out, that the long game of constant announcements over many weeks was just as effective!
With no E3 this year, the prime eyeball real estate of June is up for grabs. Everyone’s at home, most of the world has an internet connection and nothing better to do. Which means that the anvil for attention is ready for some of that iron-striking action to get people hyped for what’s still to come.
No one does hype, better than E3. Or at least nobody did, back when the show was an unstoppable juggernaut that could convince you to wake up at an ungodly hour just to see Ubisoft’s annual acid trip that was the Just Dance showcase. E3 in its prime, was a lean and mean marketing machine that was the place to …
E3 organizer the ESA has confirmed that while this year’s show, which was already looking barebones due to Sony, Geoff Keighley and even their own retail and production partner iam8bit skipping out on the gaming shindig, they’ll be back next year. Bigger! Better! With blackjack! And hookers! E3 2021 will take place from June 15 to 17.
While other publishers are no doubt evaluating the value of hosting livestreams to show off their latest games, Bethesda has given the idea a resounding hard pass.
While the rest of the year’s biggest gaming conventions have all but closed their doors, Gamescom is looking at marching ahead, undeterred by the coronavirus.
It’s official! With the writing on the wall being so glaringly obvious that even Mr Magoo could read it, The Entertainment Software Association pulled the plug on one of the longest running shows in video game history. For this year at least, as the group plans to bounce back in 2021 with a new E3 experience. In case you missed the announcement, here’s what the gaming industry had to say after this news broke.
E3 is dead. Industry pundits reckon that this year’s version of the show may be called off, due to a knockout combination of the current Coronavirus pandemic and developers pulling out en masse.
A good loot box never feels like a coupon. It feels like a moment. …
A spooky European village. Properly scary castle mania. Vampires. Werewolves! The only thing more frightening, is a glimpse at your empty bank account when it comes to deciding whether or not you can grab Resident Evil Village this month. Capcom's successor to its long-running survival-horror franchise is finally out, and if you've read our review then you know the game is a winner on multiple levels.
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