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Home Tag Archives: in-game advertising

Tag Archives: in-game advertising

Gaming

Movie advertising hits Farmville

By Miklós Szecsei
November 4, 2010
in :  Gaming
1

Want to know what Farmville has that makes it very alluring to advertisers? 17 million players, that’s what. It’s an advertiser’s wet dream insofar as captive markets are concerned. Zynga is sitting pretty with this resource, and now movies are set to make use of it. DreamWorks Animation has signed a deal with Zynga that will see their upcoming movie, …

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Gaming

Microsoft announces Massive layoffs

By Gavin Mannion
May 7, 2009
in :  Gaming
2

Microsoft today announced that it would be retrenching 30% of it’s Massive workforce as part of it’s cost cutting measures to bring it’s profits back to the dizzy heights previously achieved. However before you get to worked up about Microsoft’s impending doom I should probably clarify that they are letting 30% of employees from their in-game advertising business, entitled Massive, …

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