Viral marketing, it’s not just a buzz word and a quick way for studios to generate interest in a movie, it’s…Oh wait, yes, yes it is. Still! While some studios tease fans with nothing more than a movie reveal (I hate you so much Cloverfield, so so much), other studios actually give something far more substantial to fans who solve …
Cliff Bleszinski has been chatting on Twitter and has admitted the marketing behind BulletStorm left a lot to be desired
There are plenty of great ways out there to market an upcoming game. This isn't one of them.
We take a look at the conflict of interest in games media, when the lines between press and Pr become blurred.
Don't expect a flood of Doom 4 information, because developer id Software plans to keep things secret.
If there’s one thing that I loved about the original Robocop, it was ED-209, a walking tank with ostentatious features, a lion growl and a staggering weakness for flights of stairs. With Reboot-Cop on the way, it just wouldn’t be the same without the lovable lumbering disaster. Which you can see for yourself when you hit the jump below. YOU …
You ever watch a trailer for a film and it feels like you’re actually watching the entire film? That’s the boneheaded result of the Hollywood marketing machine somehow coming to the conclusion that if they show us the Reader’s Digest version of the entire movie once for free, that we’ll then pay to see it again. The latest overly-exposed culprit …
Microsoft's said that 2012 will be a bigger year for the 360 than last year. Of course they did.
Traci Braxton husband was Kevin Surratt Sr., a longtime partner who stood by her …
A spooky European village. Properly scary castle mania. Vampires. Werewolves! The only thing more frightening, is a glimpse at your empty bank account when it comes to deciding whether or not you can grab Resident Evil Village this month. Capcom's successor to its long-running survival-horror franchise is finally out, and if you've read our review then you know the game is a winner on multiple levels.
Critical Hit is built on the idea that we are more than one thing. Are you a hardcore gamer who also enjoys a night out at the movies? Perhaps you’re a professional cosplayer who is searching for the perfect burger, or maybe you’re just interested in high-end tech and Netflix binging. Covering gaming, entertainment, tech and geek, Critical Hit offers information and critique from a staff of diverse, knowledgeable and fiercely opinionated writers.
