Microsoft is bringing its xCloud streaming app to all devices with the help of a streaming stick.

Kicking off or ending this Thursday's Xbox Series X showcase with an announcement regarding a massive overhaul of Xbox Live? That could be a serious showstopper.

Microsoft’s looking to change the perception of cloud gaming with Project xCloud, by doubling down on the library of games that’ll be available at launch and the technology behind it. The Xbox brand may have another ace up its sleeve with this ambitious plan: A far more palatable pricing model, as Project xCloud is being bundled in Xbox Game Pass for no extra charge at all.

Video games have and always will be dominated by giants. Provided that said corporation has the cash to splash on developing a new game and getting the word out via fancy marketing that dials the hype up to eleven, those massive brands with plenty of bank aren’t going to vanish overnight. And who has deeper pockets than Amazon at this point in human history?

Move over Google Stadia, because Microsoft is getting ready to enter the gaming streaming service.

Microsoft – and Xbox’s future – is probably somewhere in the cloud. There’s already speculation that the next Xbox will stream games from the internet, although there’ll still be a traditional console available. Microsoft has now given us a glimpse of how things could work, with the unveiling of Project xCloud.