Artificial intelligence or AI seems scary for most people. However, the truth is that this is not a phenomenon anymore but a part of our everyday lives. In fact, we all use it on a daily basis without even being aware of it.
However, one field where AI plays a huge role is the business sector. AI technology develops more and more with each day that passes by, increasing its usage in different businesses, from small to large enterprises. But how exactly do AI and the business industry work together?
In our article, we’ll discuss AI usage in businesses and whether it is a helpful or a threatful development. So, let’s not waste more time!
AI and Businesses: Support or a Threat?
The biggest concern regarding AI is that it will leave people without a job. While this can be true to some extent, it is a bit different in the business sector. Artificial intelligence is used as a supporting tool instead of a substitution for human intelligence. Many CEOs perceive it as a more advanced software.
This is because AI has much better analyzing capabilities than human brains, so going through loads of data is a lot faster and more efficient. Additionally, AI helps business owners to predict possible outcomes and streamline the decision-making process.
So, AI has different usages, from a helping tool to software for performing complex tasks that take a lot of time. Due to this, businesses have started implementing it in different sectors of their companies.
Common AI Uses
The Internet is full of different tools like signature generator platforms like artlogo.co, marketing services, document collaboration tools, communication platforms, etc., which contribute to an easier working experience that will save you both time and money. However, the business industry goes a step further, thanks to artificial intelligence. So, let’s have a look at the most common usages of AI in today’s businesses!
Machine Learning
Machine learning is an artificial intelligence study that refers to the research and development of various algorithms. These algorithms are based on data learning, which enables them to perform different tasks without being given a thorough explanation.
Businesses employ machine learning in systems that work with a lot of data. More precisely, this helps them to understand the loads of data better and improve their decision-making process.
For example, smart management systems usually rely on this AI study and put context into the data. As a result, you will be able to make better and more informed decisions about maintenance and energy consumption.
Cybersecurity
Businesses work with a lot of confidential data, which must be protected at all times. Unfortunately, hackers are constantly trying to cause data breaches (see ICO) and interfere with your safety. Therefore, your cybersecurity needs to be at a very high level.
Luckily, AI helps systems recognize various cyber threats, including the most advanced ones, by looking for software vulnerabilities and monitoring data input patterns. Once it detects a threat, AI can track it back and reveal the source. You will be notified, and further cyberattacks will be avoided.
So, instead of paying a cybersecurity expert or putting a lot of effort in order to understand the complexity of this aspect, using AI will significantly help you and enhance your company’s safety.
Data Research
Understanding people’s behavior is crucial for the success of your business, says UCI. In other words, you’ll be aware of what your customers want, enjoy, and need. Therefore, targeting the right audience and developing goods and services that will be suitable for them becomes easier than ever.
But what if we tell you that AI makes this easier, too? By using data to identify the consumers’ behavior, AI will provide you with first-hand information about what they search for, how they react to your products and services, and whether they are satisfied or not.
In return, you will be able to offer a more customized experience and fulfill the needs of your loyal and potential customers. On top of this, you’ll save both time and money, as you’ll know what approach to use and what exactly to focus on.
Customer Relationship Management
Establishing a positive and successful relationship with your customers is a bit challenging. Each individual is different; they want different things, and you will have a hard time figuring out how to encompass different preferences in one marketing strategy, for example.
But with AI, you can develop a self-updating and auto-correcting CRM system that will help you stay on top of your game. So far, AI-based CRM systems are mostly used in the finance sector to provide people with the best offers.
For instance, if the system detects that your customer is searching for a new house, and if they visit the property and stay for more than 10 minutes, they will receive the best mortgage offer for them. This will help you connect better with your customers and establish more personal relationships.
Digital Personal Assistants
Taking care of each business operation is hard and costly. So, why don’t you implement AI as your personal assistant? Nowadays, AI can be used as a live chatbot to talk to consumers, update your calendar, manage your emails, and much more. Not only will you save money, but you will also have more time to focus on the core operations of your business.
Final Thoughts
Having in mind how much AI has improved and developed in a pretty short time, it is understandable why people are skeptical. However, if used within some limits and only for beneficial purposes, AI is more of a support tool than it imposes a risk to people.
Business owners benefit on a daily basis from artificial intelligence, as they can establish a better decision-making process and make more reliable predictions, as well as save time and money. So, it seems like businesses and AI are really harmonized. But who knows what will the future bring?
Last Updated: February 2, 2024
