Home Technology LG and Samsung are having a spat over “true” 8K

LG and Samsung are having a spat over “true” 8K

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I think it’s quite safe to say that society as a whole hasn’t quite yet embraced 4K. Most consumers are still happy enough with good old 1080p content, not quite willing to shell out the big bucks just yet to play games and watch media in delicious super high resolution. TV manufacturers, however, are already starting to push even higher resolutions – with both LG and Samsung trying to temp customers over to 8K.

They can’t however, seem to agree on what exactly constitutes 8K. As a standard, it’s about more than just the base resolution of 7680×4320 – which both Korean firms are adhering to. Instead, LG says that one of big feature that makes 8K important is contrast modulation, and by their measure, Samsung has no right even calling their tech 8K.

“Simply counting pixels fails to capture other important elements of modern display quality, including the resolution the viewer actually sees. Resolution is often confused with horizontal pixel count such 3840 pixels (4K) and 7680 pixels (8K). What’s certain is that a poorly designed display will have lower display quality (i.e. image or text blurriness) even with a high pixel count if adjacent pixels are not clearly distinguishable from one another,” LG said in an announcement that was quite obviously directly taking jabs at Samsung.

According to the International Committee for Display Metrology (ICDM), CM values should be 50% or higher, and Samsung’s 8K display’s don’t quite reach that.

Samsung did its own tests, and found their displays had picture quality than LG’s OLED and NanoCell TVs, which have a CM in the 90 percent range.

“With the appearance of displays with new technologies —especially 8K—CM no longer represents the overall picture quality,” says Yong Seok-woo, vice president at Samsung’s visual display business. “Brightness, color volume, and other optical factors and processing technologies should be considered.”

LG meanwhile, says that sets that don’t strictly adhere to the standard are “subpar”

“As the competition within the TV industry intensifies, in order to lead the 8K market, we believe it is important to not just expand the number of models but offer something that meets global standards,” said Nam Ho-jun, senior vice president at LG’s Home Entertainment Research and Development Laboratory. “Otherwise, it will be the consumers who are put at risk by being misled to purchase subpar products thinking they are the best available.”

Anyway, you may want to hold out on buying an 8K set (if you can afford one) until people settle on a standard. Funnily, I think industry pushing for new tech so soon means that fewer people are likely to jump into 4K, making the whole thing a bit of an own goal.

Last Updated: September 18, 2019

42 Comments

  1. Yahtzee

    September 18, 2019 at 13:23

    You know the drill guys… oh

    As you were then.

    Reply

  2. HvR

    September 18, 2019 at 13:38

    While they quibble on something nobody truly cares about I will be buying the Hisense in 2030 when they become affordable and Samsung and LG are still at it tacking on Real, True, Full, etc unto their badges with 18 acronyms nobody can agree on as well.

    Reply

  3. RinceThis

    September 18, 2019 at 13:38

    8k… and still not even in the same league as good 35mm.

    Reply

  4. Admiral Chief

    September 18, 2019 at 14:03

    You know what pleases me a lot, even while busy here at work, the other Disqus folk do their duty to troll SEVENFOLD
    @LlewellynCrossley:disqus

    Reply

  5. For the Emperor!

    September 18, 2019 at 13:30

    Recently managed to snag a 64″ 4k tv. The smiles! Pity I have not watched or played anything that benefits greatly from the upgrade haha

    Reply

  6. G8crasha

    September 18, 2019 at 14:03

    Let’s all step back and take a deep breath!

    8k becoming common place is a long way off guys. Unless we completely skip making 4k the standard, and jump straight into 8k.

    Reply

    • Yahtzee

      September 18, 2019 at 14:04

      We can’t, Xbox can’t even run 4K yet. Let them have a good go before admitting defeat.

      Reply

      • G8crasha

        September 18, 2019 at 14:04

        Don’t worry, Xbox XXX will run 8k. Hell, it might even achieve 16k!

        Reply

        • Yahtzee

          September 18, 2019 at 14:14

          And just like current gen…in its dreams maybe xD

          Reply

  7. Domjan

    September 20, 2019 at 04:57

    Don’t see the need for 8K. 4K is already good enough for my eyes. They should give us better support for Tizen and Web OS on smart TVs. Almost no apks can be downloaded on these platforms.

    Reply

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