Home Gaming Nintendo needs “to do a better job communicating” the NX

Nintendo needs “to do a better job communicating” the NX

2 min read


Officially, we know close to nothing about Nintendo’s upcoming NX console. Unofficially? Reports suggest it’s a hybrid system utilising Nvidia’s Tegra hardware. Offering visuals that sit somewhere between PS3 and PS4, the system will function as a handheld, but one that lets you plug it in to your TV.

With Nintendo’s dominance of the handheld gaming market (and the mobile one too, it seems) this is probably a smart move, especially if they’re clever about how they utilise their properties. A Pokémon game that allows you to hunt critters in the wold, Pokémon Go style and then use them in your game? Sold.

The thing is, Nintendo really, really needs to start communicating what the hell the NX is, and what unique features it can offer game consumers. With the device set to launch in the first quarter of next year, people need to know what they may or may not be buying in to.

Nintendo of America’s beefy boss Reggie Fils-Aime agrees.

“One of the things that we have to do better when we launch the NX—we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience. And we have to do a better job from a software planning standpoint to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software.

Those are the critical lessons. And as I verbalize them, they’re really traditional lessons within the industry. You have to make sure people understand the concept, you have to make sure you’ve got a great library of games, and when you do that, you tend to do well.”

I hope Nintendo has learnt from The Wii U, which was communicated abysmally. Many consumers still think it’s an add-on peripheral for the Wii.

So when will we actually hear about the NX? God knows. A parody account recently tricked half the internet in to believing a reveal was set for September 9th via a Nintendo Direct, but that’s not happening. The reveal needs to happen soon though.

Last Updated: August 26, 2016


  1. HairyEwok

    August 26, 2016 at 08:20

    Perhaps they’re keeping quiet on what the NX is exactly to abosish any hype built around it.


    • Original Heretic

      August 26, 2016 at 08:27

      Personally, I think that by keeping quiet on specifics, it’s creating a lot of anticipation and hype. I’m expecting something groundbreaking and amazing when it finally is revealed.

      Let’s hope that dream isn’t dashed against the cold hard rock of reality.


      • HairyEwok

        August 26, 2016 at 08:32

        It would seem what Nintendo is doing with the PR is classified as a double edged sword. If they don’t speak out about the specs, it builds hype. If they speak about the specs and it’s what people want, it builds hype.


        • Original Heretic

          August 26, 2016 at 08:43

          Bit of a “damned if you do, damned if you don’t” scenario.


  2. Paul wardale

    August 26, 2016 at 10:06

    Nintendo are doing what they always
    Their own thing
    I buy nintendo consoles for their games and a Sony or Microsoft console for the other games
    They realise how much the press are going wild over this mysterious new console it makes me laugh
    Everyday I see multiple articles about NX and hardly anything about the neo or scorpion
    Job done nintendo


  3. KingAdrock

    August 26, 2016 at 22:27

    Here’s a plan for Nintendo: pick a name for the NX that isn’t completely fucking retarded.


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