Home Technology Sony’s new RX100 VII camera is a vlogging dream machine

Sony’s new RX100 VII camera is a vlogging dream machine

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Earlier this year I got my hands on the Sony A6400, a camera which I felt was damn near brilliant at doing stuff it wasn’t advertised for and kind of not that good at delivering on its marketing hype of being a vlogger friendly device. That primarily came down to two key issues: The LCD screen when flipped up would often be obscured by a shotgun mic if you were aiming for proper audio clarity, while the inner stabilisation features were woefully lacking and thus made it more jittery than a cat on cocaine when you walked around with it.

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Sony’s next camera, might solve all those issues and then some, as the company is looking to create the ultimate piece of vlogging hardware. The Cyber-shot DSC-RX100 VII is the name of the camera, and while it is a mouthful it’s also got the kind of features that you’d expect a Sony camera to have. Out of the box, you’re getting Sony’s real-time tracking and real-time eye autofocus systems (which were superb on the A6400), as well as an external 3.5mm microphone port which will allow you to plug in everything from a standard shotgun mic to a trusty lavalier attachment with which to capture audio.

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With an eye on the vlogging market, Sony is also looking to sell the camera with what it calls a “shooting grip kit”, a handheld attachment that throws in a microphone bracket, rechargeable batteries, active video and photo shutter hardware built in. Which in theory, should make movement with the camera smoother than silk.

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It can also take pictures! While the focus (heh) is most definitely on video, the RX100 VII still packs in a 24-200mm zoom lens with an f/2.8-4.5 aperture and 8.3x optical zoom, while the 20-megapixel stacked sensor can deliver a slew of pictures. Seven pictures at up to 90 frames per second, according to Sony. That ain’t too shabby at all.

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The RX100 VII will, of course, come with a hefty price tag attached to it, as the standard camera kit will retail for $1200 when it launches in August and the kit that throws in the Shooting Grip Kit will set you back $1300 in total. Maybe…maybe it’s time for me to sell my Batmen so that I can afford one of these.

Last Updated: July 26, 2019

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