EA is skipping the E3 2016 showfloor

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EA-Play

When it comes to E3, you can usually bank on a certain degree of familiarity. You’ve got to pack your best running shoes, lather on enough sunblock to look like a ghost and prepare for around two hours of sleep per night. The biggest challenge however, is the Monday before E3 kicks off, a series of press conferences that we’ve aptly named “the Gauntlet”. It’s a Monday where Microsoft, EA, Ubisoft and Sony get the ball rolling for the week, throwing every single game that they can at the public and the press.

Except this year, EA is changing the way they handle the year’s biggest industry event.

Electronic Arts has announced a big change to how they usually do E3. Instead of the usual big booth inside the Los Angeles Convention Center, they’ll have an off-site presence at Club Nokia instead, a stand that will be open to the public. That zone will be open from June 12 through to June 14, with a companion event also being held in London.

EA will also move its key-note press conference to Sunday and vacate the Monday gauntlet this year, June 12 at 1PM PT. EA will still have some presence at E3, but this will be in the form of private business meetings in that venue, but “we have released our booth in the South Hall,” a representative said to Polygon.

Read  No, EA hasn’t removed refunds from Battlefront II

Details on how to attend EA Play still need to be ironed out, but the point of the entire event is that the fans and public get a crack at games before press and industry do. It’s going to be weird not seeing EA’s massive booth on the showfloor this year. Here’s what it normally looks like:

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On the plus side, this is going to make the gauntlet that little bit easier for a change, as last year’s E3 trek resulted in Alessandro spontaneously combusting in the LA heat while waiting for an hour outside to get into the E3 press conference. Don’t worry, he got sort of better.

Last Updated: January 28, 2016

Darryn Bonthuys

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  • Alien Emperor Trevor

    “the fans and public get a crack at games before press and industry do”

    lol. Let’s show it to the less-critical before the probably-more-informed.

    • Jan Prins

      Meh. Is that a bad thing? Anyhow, with all the moaning and complaining coming from both ends of that spectrum, I find the best critic these days is me. And of course the good ole boys and gal here at Lagz.

      • Alien Emperor Trevor

        It’s good for them. Fanboys are easily distracted by shiny-shinies.

        • Jan Prins

          Yeah, but think about the hate EA gets from journos and the public alike. And be honest, are they today still the worst company out there?
          And yet, mention EA and you get a tirade of people telling you how bad they still are, despite them having made some good to great games these past few years.

          • Alien Emperor Trevor

            If all you want to focus on are the games, go ahead. Some people like to look at the industry too.

          • Jan Prins

            Yeah well. I am here for the games. I have enough politics souring my life. I do not need that in my hobby as well. 😛

          • Hammersteyn

            Same here, also I’d rather eat food with pesticide instead of going hungry

          • Hammersteyn

            Worst gaming company yes, well WB and Ubisoft are trying their damnedest to displace them

        • Hammersteyn

          For f**king sure

    • BakedBagel

      Is it really that bad, a big majority of the press has been proven to be extremely bias, and untrust-worthy.

      Its a change. Is it good? Who knows.

      • Alien Emperor Trevor

        Actually I haven’t seen that proven. I’ve just seen a lot of people saying it’s proven. It’s just like every other conspiracy theory.

        • BakedBagel

          Ive pasted this link mutliple times before.
          http://deepfreeze.it/

          Pick your outlet. And take a read. Its all there for you.

          The fact that deepfreeze is even a thing kind of makes my point ring true.

      • Jan Prins

        Exactly!

      • Hammersteyn

        I know, they show it to the sheep first and then the sheep can dismiss the truth that the critics bring them. Look at Battlefront, so shiny, so new. Yet the previous installment a decade prior had tons more content. but EA wont tell you that only the critics will

  • HvR

    At least the showfloor will smell a bit better

    • Hammersteyn

      lol

  • Pieter Kruger

    Good move!

    • Hammersteyn

      For EA, not the industry

      • Pieter Kruger

        I STRONGLY disagree, we, the players, the public ARE the industry, not the press!

        • Hammersteyn

          But the press/critics like Jim Sterling, Angry Joe, Total Biscuit and this site informs the consumer. Gaming is expensive and I’d like to know that the game I’m buying isn’t simply shallow fan service with missing features and exorbitant DLC. I like that someone can point out the pros and cons of a game. I like to be informed.

          I’m not someone that buys something because the changed the number from 15 to 16 or because a new movie was released and the felt that the time is now to cash in on the industry. EA would have made tons of cash was it not for the press to highlight the fact that Battlefront was as shallow as a puddle of puppy piss so EA came to this solution.

          • Pieter Kruger

            Battlefront still made a ton of cash and will continue to do so! I played the demo on Xbox One and that made up my mind not to buy it, nothing else. I also don’t need reviews etc. to make up my mind, sure I do look at them but all those sites reviews are almost always done by one person and they all have their biases unfortunately. If you really want the truth go to forum fan sites, there you will read honest opinions, watch some Twitch streaming, play the demo or try to get into the beta! Remember gaming sites survive on hits, it’s their bread and butter…. Most articles get copied and pasted from the source with some fine tuning here and there, so it’s almost always the source’s opinion that carries through. It’s still very hip to hate on big corporations/AAA titles and even more so to like indie titles, every gaming journalist out there is waiting to “discover” the next 8 bit “best game ever” title…..

          • Hammersteyn

            Demos or happening less and less and the Beta is the icing on the topping of what can be a concealed turd. I’m not hating on corporations. Just EA because they are the Devil when it comes to gaming

          • Pieter Kruger

            Yes, that EA Access is the work of Satan….????????????

          • Hammersteyn

            And there it is.

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