Investor wants Nintendo to do microtransactions

2 min read


Nintendo has so far resisted the gilded allure of microtransactions. They’re pretty new to the DLC thing, and have only just attempted free-to-play with Steel Diver, but the company’s stayed away from microtransactions and the smartphone gaming market. One of its investors has sent a letter to Nintendo urging the company to start .

“Nintendo needs to embrace this thematic change in consumer demand, behaviour and expectations to stay relevant,” said Hedge Fun manager Seth Fischer – whose company Oasis Management Co Ltd is a Nintendo investor –  to Nintendo president Satoru Iwata in a letter.

“Just think of paying 99 cents just to get Mario to jump a little higher,” Fischer said; a statement that is currently causing my eyeballs roll back in my skull.

“We believe Nintendo can create very profitable games based on in-game revenue models with the right development team,” he went on. “The same people who spent hours playing Super Mario, Donkey Kong, and Legend of Zelda as children are now a demographic whose engagement on the smartphone is valued by the market at well over $100 billion.”

Nintendo’s in enough trouble, and doesn’t have the public image it once did – especially where “core” gamers are involved. Implementing this sort of thing, though it might lead to short-term fiscal increases, would only hurt, something Iwata understands.

“If I was to take responsibility for the company for just the next one or two years, and if I was not concerned about the long-term future of Nintendo at all, it might make sense for us to provide our important franchises for other platforms, and then we might be able to gain some short-term profit,” Iwata said last year, when investors tried to convince Nintendo to make mobile games.

“However, I’m really responsible for the long-term future of Nintendo as well, so I would never think about providing our precious resources for other platforms at all.”

Funnily enough, the “whales” that make up so much of the cash-generating Smartphone gaming bubble account for 0.15% of the userbase – and make up 50% of the revenue. That’s pretty sobering stuff. without whales, the entire freemium premise would fall on its head.

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Last Updated: February 27, 2014

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

  • Admiral Chief in Vegas

    Header is both hilarious and flippen scary as hell

  • Jaded_Reprobate

    i hope whoever invented this microtransaction bullshit lives for eternity with an unscratchable ball itch

  • Hammersteyn

    Phone the Japanese, get the whale boats ready!

  • Alien Emperor Trevor

    “without wales, the entire freemium premise would fall on its head.” Damn Welsh people ruined everything.

    • llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogofuckyerself. 😀

      • Alien Emperor Trevor


      • RinceandGATHERTroops!


    • Hammersteyn


  • Milesh Bhana

    not a terrible idea. I think the microtransaction model would work really well with Pokemon. They’d make a killing!

    • Hammersteyn

      Master Balls $10 a pop

  • Macethy

    “Nintendo needs to embrace this thematic change in consumer demand, behaviour and expectations to stay relevant” We don’t demand microtransactions, they are forced upon us. We expect microtransactions, because we know how greedy the industry has become.

  • Alien Emperor Trevor

    Fucking suits. All about his goddamn dividend. Fuck everyone else. Never mind that what made the company successful in the first place, and attracted your stupid investment, was doing right by the customer.

    • Hammersteyn

      Maybe this is why Nintendo is having trouble getting 3rd party support. Being unwilling to buy into this crap. This makes me want to buy a WIIU

  • RinceandGATHERTroops!

    You know what? Those whales are going to wake up when Ahab shoves that microtransaction of reality up their bank accounts. It’s going to fall on its head, and the reputations that once held strong will crumble like castles built on the ashes of my dead dreams.

    • Alien Emperor Trevor

      Bunch of moby DICKS.

      • RinceandGATHERTroops!

        Well done! 😛 PS, enjoying book. 3/4 way through.

  • Hammersteyn

    0.15% sounds small enough to be kids with their parents credit card details

  • Umar Reborn

    Would you mind if I charge you?
    Understand that I need to
    Wish that I had other choices
    than to rob the one I love

    What have you done now?!

  • Alien Emperor Trevor

    I think oVg just read this article. I’m sure I heard a building explode in CT.

    • RinceandGATHERTroops!

      Too soon man, too soon 0-O Protesters still hanging about station!

  • Umar Reborn

    Free Willy!! No!……God NO!!

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