Nintendo still has no idea how to explain the Wii U

39 second read
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…So it’s now trying jokes. Nintendo has largely failed to get consumers excited for its newest console, mostly because it’s such a hard hard thing to sell. It really doesn’t make much sense unless you’ve played on one for a considerable amount of time. It’s a message they’ve really struggled to get across – so they’re not using comedy.

Here’s the latest TV spot trying to explain it all. Featuring British comedian Rufus Hound it tries to go the Kevin Butler route. Honestly, I don’t think the Wii U would be in such a pickle if they’d just named the thing differently. Even “Wii 2” would send a clearer message.

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Geoffrey Tim

I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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