No PS3 price cut this year

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PandaSo things have been looking up for the PS3 since the turn of the year and with the latest data showing a better attachment rate and an overall good set of figures coming from Europe Sony are starting to smile again.

However there is still that minor problem with the cost of the PS3, with the entry level 360 now coming in at R1999 and the Wii’s new prize sitting at a whopping R3699 you would think that a price cut could give Sony a great push through to the end of the year..

However from all that I can find it isn’t going to happen, apparently they need to regain profitability in the PlayStation department and what with the PS3 still losing $250 per unit that doesn’t look like it’s going to happen for a good while yet.

If we look back the 360 only dropped it’s price after it was earning a reputed $75 profit per console, so the PS3 needs to shed $325 worth of manufacturing and distribution costs before we can start looking for a price cut… That is more than the 360 even costs which is quite a shocking thought.

Embedding the Blu-Ray in the PS3 was a masterstroke in the format wars but it could still end up being a problem in the long run as the PS3 looks like it will never be able to compete on price with the 360, which in the poorer markets is very very important.

Last Updated: May 30, 2008

Gavin Mannion

I for one welcome our future robotic overlords

  • Lets not forget the cost of the hard drive either. I suspect the PS3 will never be able to be sold under $200.

    doobiwan’s last blog post..The Games that made the consoles

  • Fox1

    This is worrying considering quad core PC’s are cheaper than the PS3 and it’s only May πŸ˜•

  • kabraal

    huh? How is a quad core pc cheaper than a PS3? Maybe the CPU, buy you can’t play games with just a CPU…

    The PS3 is fairly priced atm in countries like the US, Jap and EU. Fairly. It’s only here that we get ripped off.

  • SlippyMadFrog

    Microsoft is definitely set up to make more profit with the Xbox360 than Sony with the PS3 this gen. At the end, which company wins this gen, the one who sold the most or the one who made the most profit? My money is on Msoft. By the time the production costs of the PS3 has dropped enough to make proper profit, it will already be the next gen.

  • Fox1
  • Fox1

    Check this out:
    http://www.zones.co.za/

    By the end of this year a Quad Core PC should cost a R1000 less than now and the 9600GT that eats the graphics on consoles should be retailing at R1500.

    Whats the fuss? Well currently you can kick a consoles but with an 8800GT and a Quad Core CPU. It maybe expensive now but come year end when the PS3 is still expensive, the Quad Core PC will be entry level.

    On the PC you can play games at insane resolutions that we were lied about on the console and MS has quite a line up for PC games scheduled for the future.

    It’s just a thought πŸ’‘

  • And here everyone is bitching about the Wii being expensive πŸ™‚

    larch’s last blog post..Batman: Gotham Knight website goes live

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