Sony secures ad deal with EA Games

1 min read


An in-game advertising firm called IGA has helped to seal a deal between two of the major gaming companies in the world.

Sony Entertainment and EA Sports have agreed terms on what must be a huge advertsing deal, basically what it means is that in the next iteration of Madden NFL, NBA, NASCAR, NHL, Need for Speed and Burnout we are going to see time senstive advertising of Sony products.

So if Sony feels like going on a marketing blitz for a new MGS4 promotion we are going to start seeing Solid Snake on the billboards with valid prices and the lot..

Now I know that a lot of people are unhappy about in game advertising but I personally think it adds to the realism of the game and fully support it, as long as it stays on the billboards and the like…

So I wonder what Microsoft are going to think about this with one of their biggest sellers, Madden, being plastered in PS3 adverts…


Last Updated: June 5, 2008

Gavin Mannion

I for one welcome our future robotic overlords

  • Syph1n

    Honestly iga doesnt bother me. Ive played with it and ive never even noticed. I tend to focus on the bloke im trying to kill. 😉

  • sigh, just more images to eat away at our meagre cap

    baptist_dog’s last blog post..Collection of Useful Formulae and Constants:

  • Fox1

    EA games are not that good anymore 😕

  • kabraal

    I also think ingame adds are cool. As long as it’s not overdone and in your face the whole time. Wonder if you’ll be able to download Killzone 2 videos in a internet café in GTA4?

    Look at GTA4, that TV video camera used shown in some of the earlier cut scenes is labeled “Panaramic” with some cheapish logo. Would’ve been a lot better if it was labeled Panasonic, the real thing.

  • abe

    This is great news, should see an increase in the quality of games produced by EA for the PS3! Wouldnt surprise me if the PS3 became the lead development platform for future EA Sports titles. NICE!

  • Lol, now why do I doubt that… 😉

    doobiwan’s last blog post..The Games that made the consoles

  • abe

    Like it or not Doobi, advertising = big money!

  • Fox1

    I would rather have a variety of companies advertise than to have only one company that will eventually charge a ridiculous price for their goods 😡

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