Theater Owners want shorter movie trailers now dammit!

2 min read
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One of the reasons why I’m not keen on sitting at a cinema, is having to endure all that damn crap on the big screen before I can see the film I just paid money for. And while cigarette adverts that told me that I’d be drop dead sexy if I used that product have given way to alcohol adverts that tell me that I’ll be drop dead sexy if I drink that product, trailers are also there in abundance.

Now, make no mistake, I love a great trailer. I just don’t like seeing ten of them before a film starts. And apparently, I’m not the only one.

Cinema (1)

Over in the US of A, the National Association of Theater Owners wants to shave 30 seconds off of current trailers, maxing them at 2 minutes in length. While that may not sound like much, when combined into the form of Trailercon Maximus, that’s around 20 minutes of fluff that audiences have to sit through on a regular basis.

According to THR, the NATO board (Not the peacekeeping force by the way) has come up with guidelines that will give cinemas more control on how to market upcoming Hollywood films. And Hollywood is pissed off about the move to trim their trailers down by a half minute.

“My trailers are 2.5 minutes because that’s what we need to send the right message. This could be a paradigm shift. Thirty seconds is a long time,” said one studio executive who did not want to be named. Currently, the Motion Picture Association of America (MPAA) is responsible for policing these trailers, with each movie studio only allowed to have one trailer a year go over the 2.5 minute running time mark. While NATO is looking to change that, they also want films to stop marketing until four months before release with few exceptions, while the concrete release date would be required on all these trailers.

Still, these would be voluntary guidelines at the very least, prompting fears that distributors would just play more movie trailers anyway. “You can’t have one rule that applies to all films, because each film is different in how it needs to be marketed,” said another veteran film distributor.

Personally, I don’t think a theater should have more than ten minutes of fluff before a film. Granted, it’s useful when you’re running late, but it’s annoying when you’re a habitual moviegoer.

Big thanks to James Francis for the link.

Last Updated: May 29, 2013

Darryn Bonthuys

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