DC Comics haven’t exactly had a fantastic track record as of late when it comes to appealing to certain demographics. Hell, some of their characters haven’t been anything more than sexed-up dolls in spandex, but the times they are a’changin’. Some of these characters will still be page three material, make no mistake. But that doesn’t mean that they can’t be more than that and stand out as reimagined heroes with actual personalities that happen to be inspirational. Which is what DC’s doing for a bunch of their female characters.
Thanks to a recent initiative to actually spread their demographic wings, DC Comics have found some measure of success with reworked titles such as Batgirl and Gotham Academy. They’ve got more stuff on the way, but DC Super Hero Girls might just be their anchor title for the future. Starring Batgirl, Supergirl, Wonder Woman, Bumblebee, Katana, Poison Ivy and Harley Quinn, the new series is essentially a DC version of Disney’s infamous princesses. DC Super Hero Girls will be aimed at the 6-12 year old market, while I look to get some merchandise from the sidelines and look even weirder than the usual comic book fan. “DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said DC Entertainment president Diane Nelson via THR.
DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.
And speaking of moichendise, the new initiative will include the likes of comics, clothing, lego and animated direct-to-video movies from next year. I kinda dig the designs for these characters. Harley Quinn looks adorable, and Katana is finally getting some much-needed spotlight after being a kickass addition to the over-to-soon single season of Beware The Batman.
But most importantly, I’m just happy to see comic book characters get a newer, younger audience. After all, the kids of today will be responsible for introducing a new generation of fans to these heroes and villains. That, and I bet the DC Princesses would mop the floor with the likes of Belle, Mulan and Ariel. Hell, they’ve taken down Solomon Grundy already:
Last Updated: April 24, 2015