Codemasters gets rid of the fluff, focuses on racing

2 min read


Codemasters makes some of the best racing titles in the business. Not that I’d really know, because I’d rather eat broken glass from the floor of a public restroom than play one. F1, Grid and Dirt all come from Codemasters – though i really should use the past tense.

Codemasters, ladies and gentlemen is no more – and has been rebranded as Codemasters Racing.

"We have kept our reputation for delivering best-in-class racing games," Codemasters communications chap Rich Eddy told MCV. "And best-in-class racing games is now our razor focus going forward."In racing, we are No.2 in Europe and that’s not good enough. We want to take racing games across multiple platforms and genres. So that players can play anytime, anywhere and on any device. Racing is our DNA, it is our heritage, it is our specialisation and it is our absolute focus going forward."

It’s good news for fans of the company’s racing games – because it means budgets will focused directly on the titles the company’s best at – but it will come as a bit of a blow to those who’re fond of somewhat more realistic combat shooter – as it could signal the end of Operation Flashpoint. That, and its other big shooter, the frankly awful Bodycount failed to perform to expectation.

The company’s also unveiled Racenet, a persistent social platform and online that’ll tie together stats from all games and future racing titles, as well as allow drivers to win new content and in-game items.

What do you think? Good move for Codemasters? I’m certainly happy on the focus, if itmeans we can get a new Micro Machines game.

Last Updated: April 20, 2012

Check Also

Codemasters will be making Formula One games until 2025 at least

A new deal between Codemasters and Formula One will see the British studio carry on develo…