Disney has picked up some fantastic IP over the years, and the impressive sales figures for Disney Infinity last year just prove people’s attachment to the brands. Rumors abound about new figures to be released, and some bad news for employees as well.
The Wall Street Journal claims sources close to the company say Disney is “preparing to lay off several hundred people” at Disney Interactive. However, these cuts aren’t a huge surprise – most of the retrenchments are assumed to come from casual developer Playdom, an acquisition Disney made in 2010 that hasn’t proved its worth since then. While Disney Infinity has been successful, it seems that Disney is looking to reorganize the division. Very sad news, as always, when people lose their jobs.
Meanwhile, we can expect some new versions of the game this year, featuring a variety of new characters. Rumor has it that we can expect Marvel and Star Wars characters. If so, these would obviously come along with themed play sets similar to what we got for the different Disney universes thus far.
This could be the best thing for Disney Interactive. Most adults have limited attachment to the characters released thus far. Sure, Pirates of the Caribbean was cool, but it’s not exactly an insta-buy. However, if I could get Marvel characters like The Hulk and Captain America to go up against Star Wars behemoths like Darth Vader and Jabba the Hut – now that would be worthwhile. Can you imagine the fun you could have building a Star Wars themed world in the toy box with your ship captained by Buzz Lightyear and Iron Man? That’s one way to get adults on board – in fact, I’m pretty sure we’d go overboard collecting all the characters and building insane creations. Yeah, Disney Infinity is definitely on to something here.
Last Updated: February 4, 2014