Home Gaming The Division is the now the best-selling new IP

The Division is the now the best-selling new IP

2 min read


We told you before that Ubisoft’s new open world, shared-world shooter The Division broke Ubisoft’s own internal records for day one sales – but it’s starting to break even more records. In a new, chest-thumping post on the Ubisoft Blog, the company confirms that it’s the best-selling new IP when first week sales are considered.

It’s a record previously held by what could easily be considered its forebear, Destiny. That game earned $325 million in its first week of availability. The Division has topped that, with an estimated $330 million.

As disclosure, Ubisoft says this on how it got to that figure: “estimated world-wide revenue from physical and digital full game sales (including gold edition) only, according to GFK Chart-Track, first parties, retail customer sell-through and internal estimates through end March 12th at current exchange rates,” so there may be some creative accounting at play.

“The Division taking the top spot in the industry for first-week sales of a new franchise is a tremendous achievement. We are very proud of our teams, and humbled by and thankful for the millions of players who are giving us their feedback and support,” said Yves Guillemot, CEO and co-founder of Ubisoft. “The Division is the latest example yet of our unique ability to deliver immersive gaming playgrounds that keep players engaged, and that they eagerly share with their friends and community.”

It’s not the only record the game’s made. I think all things considered, and that early Mike nonsense aside, the launch itself was largely successful, with servers behaving pretty damned well after the initial rush. According to Ubisoft, the game had 1.2 million peak concurrent players, which is a staggering number. Over a hundred million hours were spent in New York in that first week.

“On top of record-breaking sales, player engagement is the highest ever for any Ubisoft title, demonstrating, among other things, that our investments in our online infrastructure and services are paying off,” said Stephanie Perotti, vice president of online services at Ubisoft. “We are delivering an online experience that’s on par with the best in the industry, and that matches the quality and connectivity demanded by The Division and its players.”

The game is not without fault, but its success, I think, is well deserved.

Last Updated: March 16, 2016


  1. Pariah

    March 16, 2016 at 08:35

    It’s good to see a game actually live up to the hype on release. A rare occurrence nowadays. I’m really happy for the fans. 🙂


    • CypherGate

      March 16, 2016 at 08:37

      Its very rare nowadays lol


    • Alien Emperor Trevor

      March 16, 2016 at 08:45

      And it doesn’t seem to be all that buggy… what’s going on? O_o


  2. GalacticLordCaptainAwesomeness

    March 16, 2016 at 09:20

    so it is worth moving from Destiny to this?


    • Sageville

      March 16, 2016 at 10:15


      Thou speaketh of the strangest thing….


  3. VampyreSquirrel

    March 16, 2016 at 09:22

    I’m totally loving the game, and havent seen THAT many bugs. Valshen seems to like falling through the floor from time to time, but I personally have only seen a couple of enemies freak out after death. The servers are laggy from time to time, and the odd login queue is only about 20 to 30 seconds long (being number 200+ in the queue)


  4. Ryanza

    March 16, 2016 at 11:08

    Wait for Cyberpunk 2077.

    The Division is like an empty shell to what we going to get with Cyberpunk 2077.


    • ElimiNathan

      March 16, 2016 at 15:14

      And you know all of this from a 1min Cinematic Trailer ? No other details about the game have been released other than its going to be bigger than Witcher 3. So maybe no MP ? How could you even compare the two


      • Ryanza

        March 17, 2016 at 11:45

        This is the type of response I got when I did pro-Witcher 3 comments. And look how that turned out.

        Yes we at the stage now were there is more faith than solid ground. But if I see it going to be shit, I will say it will be shit.

        But as i stand, Cyberpunk 2077 will be the greatest new IP and it should sell better than this Division shit.

        And no I don’t base my comments on a minute of a cinematic trailer. There is much more to it than that.


  5. Nikola

    March 16, 2016 at 11:33

    Brilliant game, having so much fun, hoping to see more end game content as at the moment it is not existing, my only complaint about the game!


  6. Phasmatis75

    March 17, 2016 at 07:56

    Even the independent press is running these baseless and debunked claims. This is just sad.


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