Home Gaming EA is in it for the “long run” with Titanfall 2

EA is in it for the “long run” with Titanfall 2

2 min read
53

Long-run

As a community, we gamers have a bit of an attention span problem. You see HEY LOOK A SQUIRREL! Heeeheeheee look at its fluffy tail! I’m gonna get ya!

…Where was I? Oh right, attention spans. Anyway, there’s a massive emphasis on games reaching a sales target within their first week of release. And that’s not exactly a healthy attitude for the industry. Not only does it result in rushed titles, overworked development teams and games going gold long before they’re actually properly finished, but it also quite regularly results in some performance anxiety. According to my friends at least for reals.

With most video games becoming platforms for a long-term investment of DLC and online action, that FOMO behaviour is harmful to long-term success. Something that EA is taking a stab at with Titanfall 2. Easily the best shooter of the year, Titanfall 2 was released in the middle of an FPS sammich. One slice of whole-wheat bread was made up of Battlefield 1, the other slice a tasty dosage of Call of Duty: Infinite Warfare.

Titanfall-2-skipping-EA-Origin-Access.jpg

And as you’d imagine, debut sales weren’t exactly on fire. But at a UBS conference in San Francisco, EA CFO Blake Jorgensen spoke about the bigger picture of supporting Titanfall 2 over the long run. “We remind people we’re building a franchise with Titanfall, so it’s not about the first day of sales or the first week of sales, it’s about the long run,” Jorgensen said via GameSpot.

We’ll do a lot of things with Titanfall to continue to build engagement. We’re going to give away a substantial amount of free extra digital content going into next year. And really build the franchise around people and engaging with the title. Because everyone who has played it just loves it.

And that’s good. A game needs to survive and thrive over months, not days. It’s a focus that should lead to games getting more time to be polished up, while the free DLC bait lures in more fans. Everyone wins. Except for that bastard who rode my Titan into oblivion, because that bastard forgot about my nuclear options.

HEY THAT SQUIRRELL IS BACK! TEEHEHEHEEHEE!

Last Updated: November 16, 2016

53 Comments

  1. The next title I really need to get. Hoping Black Friday will offer something good.

    Reply

  2. Admiral Chief Argonian

    November 16, 2016 at 13:39

    Vamps so early in the article?

    Reply

    • Andre Fourie

      November 16, 2016 at 13:40

      He must’ve struck a nerve somewhere.

      Reply

    • VampyreSquirrel

      November 16, 2016 at 14:20

      Wasn’t me!

      Reply

  3. Ottokie

    November 16, 2016 at 13:42

    Well the game costs about twice as much as average AAA games so I expect people to get double the content out of it.

    Reply

    • Andre Fourie

      November 16, 2016 at 13:43

      You make a very valid point.

      Reply

      • Ottokie

        November 16, 2016 at 13:44

        I make a lot of valid points in Lagz…

        *tries to keep serious face and not post a .gif

        Reply

    • Lord Chaos

      November 16, 2016 at 13:44

      You expect anything free from EA, I bet they have something in the fine print,

      Reply

      • Ottokie

        November 16, 2016 at 13:45

        Season pass only valid for 4 months or 20 game hours

        t&c’s apply

        Reply

        • Lord Chaos

          November 16, 2016 at 13:47

          And then it prompts you to purchase a new pass for the next 20 hours/4 months.

          Reply

  4. BakedBagel

    November 16, 2016 at 13:44

    >Long Run

    >TitanFall 3 2017 or 2018

    EA doesnt do “Long runs” unless its sims.

    Reply

    • Original Heretic

      November 16, 2016 at 13:47

      Since this seems to be grammar Nazi day….

      *it’s

      Reply

      • BakedBagel

        November 16, 2016 at 13:48

        DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD:

        Reply

      • Lord Chaos

        November 16, 2016 at 13:50

        Haha, read an article early this morning about some of Trump’s far right neo-nazi supporters and their forum.

        Oddly, you’d think that with such a large volume of them there’d be at least one grammar nazi.

        Reply

        • Original Heretic

          November 16, 2016 at 13:52

          I’m very curious to watch the 60 Minutes interview with Trump. I hear it’s quite enlightening.

          Reply

      • Andre Fourie

        November 16, 2016 at 13:54

        Only for Geoff because he reportedly has a short staff.

        Reply

        • Original Heretic

          November 16, 2016 at 13:55

          I saw you wrote that. I’m don’t wanna know how you know.

          Geoff! Get your restraining order ready!

          Reply

          • Lord Chaos

            November 16, 2016 at 13:57

            Must… resist… urge….

          • Original Heretic

            November 16, 2016 at 13:59

            Oh come on, I gave it you. Or, well, I gave it to someone.

          • Andre Fourie

            November 16, 2016 at 13:58

            Previous article comments.

          • Original Heretic

            November 16, 2016 at 13:59

            Yes, I saw that. It was an amazing deductive leap.

            Um, yeah, “amazing”.

          • Andre Fourie

            November 16, 2016 at 14:00

            XD

          • Andre Fourie

            November 16, 2016 at 14:05

  5. Original Heretic

    November 16, 2016 at 13:46

    Squirrels are evil. I have the scar to prove it.

    Reply

    • Andre Fourie

      November 16, 2016 at 13:47

      Some may also carry rabies it is said.

      Reply

    • VampyreSquirrel

      November 16, 2016 at 14:19

      No I’m not!

      Reply

      • Original Heretic

        November 16, 2016 at 15:08

        I have peered into the soulless eyes of a squirrel. I have felt it’s teeth as they pierced my succulent, tender flesh.
        The shudder than ran up my arm had nothing to do with pleasure. The pain I felt in every fibre of my being was like none I had experienced for many years.
        I saw the maniacal glee in it’s cold, black eyes.

        Oh yes, they are evil, of this I have no doubt.

        Reply

        • VampyreSquirrel

          November 16, 2016 at 15:33

          Maybe some of the others are evil… but I’m not.

          Reply

  6. Nikola

    November 16, 2016 at 13:47

    One game I want and the one I can’t get because my internet connection is sooo shady at the moment…

    Reply

  7. Marek Nourse

    November 16, 2016 at 13:52

    https://youtu.be/xzdL_Oc1g2Q
    EA with there customers!

    Reply

    • Lord Chaos

      November 16, 2016 at 13:53

      *their

      😛

      Reply

      • Original Heretic

        November 16, 2016 at 13:55

        I saw it, too, but I resisted the urge!

        Reply

        • Lord Chaos

          November 16, 2016 at 13:56

          What bothers me most is that I haven’t seen Hammer today. I miss his upvotes.

          Reply

          • Andre Fourie

            November 16, 2016 at 13:57

            I wanted to say something earlier about him being MIA.

          • Ottokie

            November 16, 2016 at 14:01

            You need whiskey to summon him, and not the cheap stuff. And some steak rare to medium rare. 3 inch cut with only salt and pepper seasoning.

          • 40 Insane Frogs

            November 16, 2016 at 14:00

            He’s very generous with his upvotes. HAMMMMMMEEERRRR!!!!!!

          • Andre Fourie

            November 16, 2016 at 14:04

          • 40 Insane Frogs

            November 16, 2016 at 14:08

            :O MINDBLOWN!

      • BakedBagel

        November 16, 2016 at 13:55

        Look, it’s time to stop.

        Reply

      • Marek Nourse

        November 16, 2016 at 14:01

        Thanks 🙂

        Reply

    • Andre Fourie

      November 16, 2016 at 13:56

      Fuck me, but that is one nasty squirrel. Didn’t know they will have a go at meat.

      Reply

      • 40 Insane Frogs

        November 16, 2016 at 14:01

        You can’t trust squirrels. One minute they’re sitting in the trees, watching you, and the next they’ve burrowed into your abdomen, gorging on your intestines….

        Reply

  8. 40 Insane Frogs

    November 16, 2016 at 13:59

    Yo EA, the price is too much… I don’t buy games that are over R600. YOU BETTER FIX YO SHITZ!! I AINT NO RICH GANGSTA PIMP!!!

    http://morethanwords.wikispaces.com/file/view/gangsta-21434.jpg/339097688/gangsta-21434.jpg

    Reply

  9. Alien Emperor Trevor

    November 16, 2016 at 14:01

    Run Squirrel, The D is coming for you!

    Reply

  10. Alien Emperor Trevor

    November 16, 2016 at 14:04

    So that’s how they’re spinning it. Who’s going to remember Titanfall 2 next year?

    Reply

    • Lord Chaos

      November 16, 2016 at 14:04

      Remember what?

      Reply

      • Andre Fourie

        November 16, 2016 at 14:05

        Oh snap.

        Reply

  11. RinceThis

    November 16, 2016 at 14:30

    Mmm… Not sure people will remember the name in a year…

    Reply

  12. Sageville

    November 17, 2016 at 09:10

    Titanfall 1, Titanfall 2.

    Both releases were poor…. even when the game was great…

    Reply

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