Home Gaming Gamer outrage leads Deus Ex to cancel augmented pre-orders

Gamer outrage leads Deus Ex to cancel augmented pre-orders

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Augmented preorder

So many people rely on pre-orders. I used to think it was just retail, but it’s also distributors and developers and the drive to pre-order a game has become its own form of marketing, with different campaigns being used to push the pre-orders than purchases in the days and weeks following a game’s release. While I will still pre-order some games because I’m part of the problem, the reality is that pre-orders tend to set people up for drama and disappointment, and allows publishers to make use of all kinds of weird pre-order programs. Well, Deus Ex has realized it was wrong, and is changing.

Announced over on the Deus Ex site, Square Enix and Eidos-Montreal acknowledged that they were actually listening to the internet outrage:

When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.

We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make thing right for you. After much though and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with the pre-order numbers, and everyone will gain access to the game on February 23, 2016.

The original pre-order system was so convoluted and awful, of course it spawned vitriolic internet outrage. I’m just glad that they actually listened and are changing things. See, sometimes our outrage can make a difference. Not always, maybe not even often, but sometimes. Now can we target that outrage at all the other games that don’t include all content in special/collector’s editions? That really grinds my gears.

Last Updated: October 2, 2015

57 Comments

  1. Grand Admiral Chief

    October 2, 2015 at 08:32

    Good, very very good.

    This pre-order bullshit kak can GITFS

    Reply

    • 40 Insane Frogs

      October 2, 2015 at 09:40

      Absolutely! It can jump in the sea, get eaten by a shark, which in turn gets eaten by a giant squid, which itself succumbs to a whale, which falls victim to Japanese whalers, who in turn fall victim to a killer storm!!!!

      Reply

    • Deceased

      October 2, 2015 at 11:10

      Oh Mighty Admiral – please inform this poor peasant as to what the GIT is?

      Reply

  2. Grand Admiral Chief

    October 2, 2015 at 08:34

    ALSO, this game releases in my birthday month, as well as XCOM 2!

    I’ll be accepting donations shortly

    Reply

    • Commander JJ of the Normandy

      October 2, 2015 at 08:39

      I’d give you my five cents, but I did that already yesterday.

      Reply

    • Mistake Not...

      October 2, 2015 at 09:02

      Really?! What a coincidence, both those games release in my birthday year! Small world.

      Reply

      • Grand Admiral Chief

        October 2, 2015 at 09:38

        Haha

        Reply

    • HairyEwok

      October 2, 2015 at 09:19

      OH I HAVE A GREAT GIFT IDEA… JUST… FOR… YOU.

      Reply

      • Commander JJ of the Normandy

        October 2, 2015 at 09:20

        Just don’t get him nothing. I was planning on getting him that.

        Reply

  3. Ryanza

    October 2, 2015 at 08:35

    See, Don’t Support Pre-order Incentives, is working.

    Don’t Support DRM. It will happen. Keep on not supporting DRM.

    Reply

  4. Commander JJ of the Normandy

    October 2, 2015 at 08:38

    Don’t mind. Deus Ex is an excellent franchise. I might not be pre-ordering, but I will definitely be getting it in the future.

    Reply

  5. Grand Admiral Chief

    October 2, 2015 at 08:41

    In related news, I foresee Hammersteyn upvotes today

    Reply

    • Commander JJ of the Normandy

      October 2, 2015 at 08:42

      This is good news.

      Reply

      • Hammersteyn

        October 2, 2015 at 08:43

        XD

        Reply

        • Commander JJ of the Normandy

          October 2, 2015 at 08:46

          Yay
          o/

          Reply

        • VampyreSquirrel

          October 2, 2015 at 08:49

          HE LIVES!

          Reply

          • Hammersteyn

            October 2, 2015 at 08:51

            lol yeah, my job convinced me as much

          • VampyreSquirrel

            October 2, 2015 at 09:00

            Sounded like your job was trying to sap the life out of you.

          • Hammersteyn

            October 2, 2015 at 09:01

            Hahaha silly job

      • Grand Admiral Chief

        October 2, 2015 at 08:47

        My foresight skill has leveled up!

        Reply

        • Commander JJ of the Normandy

          October 2, 2015 at 08:50

          foresight skill
          I read that as foreskill. Could be worse, I suppose.

          Reply

          • Grand Admiral Chief

            October 2, 2015 at 08:52

            Al least you did not read it as foreskin

          • Hammersteyn

            October 2, 2015 at 08:54

            foreskin skill? My mind just broke the gutter

          • Commander JJ of the Normandy

            October 2, 2015 at 08:55

            Imagine how that confuses the circumcised. Okay, now it’s getting weird.

          • Hammersteyn

            October 2, 2015 at 08:57

            yeah, first day I’m back and we’re here?

          • Commander JJ of the Normandy

            October 2, 2015 at 08:57

            That’s Lazygamer for you.

          • Hammersteyn

            October 2, 2015 at 09:01

            I missed it so XD

          • Grand Admiral Chief

            October 2, 2015 at 08:59

            Did you go for circumcision?

          • Hammersteyn

            October 2, 2015 at 09:03

            I will, just as soon as I stop playing console games

          • Commander JJ of the Normandy

            October 2, 2015 at 09:04

            LOL

          • Dutch Matrix

            October 2, 2015 at 09:12

            I read it as foreskin…

          • HvR

            October 2, 2015 at 12:18

            ooooh just had an idea for mobile game. Rabbi Ninja. Like Fruit Ninja but with more precise cutting…..

  6. Hammersteyn

    October 2, 2015 at 08:43

    Yay we won!

    Reply

  7. Alien Emperor Trevor

    October 2, 2015 at 08:46

    Reply

    • Hammersteyn

      October 2, 2015 at 08:47

      Deus MEHx?

      Reply

  8. Hammersteyn

    October 2, 2015 at 08:46

    LOL they even went so far as to pull their “augment your preorder” videos from youtube. those vids had more dislikes than Top Gears videos after they fired Clarkson.

    Reply

    • Dutch Matrix

      October 2, 2015 at 09:12

      He lives?

      Reply

      • Hammersteyn

        October 2, 2015 at 10:02

        I’m back!

        Reply

  9. Ryanza

    October 2, 2015 at 08:49

  10. Brady miaau

    October 2, 2015 at 09:15

    Can I just buy the game? Or is that too much to ask. Just buy it, play it.

    Reply

    • Dutch Matrix

      October 2, 2015 at 09:32

      No.

      Reply

      • Brady miaau

        October 2, 2015 at 09:53

        WHY? WHY?

        Oh, It is not out yet. Thanks Dutch!

        Reply

  11. 40 Insane Frogs

    October 2, 2015 at 09:37

    Good! This last year and a half gamers (as a collective force) have greatly impressed me. When we stand together, we can literally move mountains.

    Reply

    • Grand Admiral Chief

      October 2, 2015 at 09:37

      Or bananas

      Reply

      • 40 Insane Frogs

        October 2, 2015 at 09:41

        #NeverForget Jim Banana 2009 – 2015 – May his potassium count remain high!

        Reply

        • Grand Admiral Chief

          October 2, 2015 at 09:47

          I miss that dude…

          Reply

          • 40 Insane Frogs

            October 2, 2015 at 09:59

            This weekend have a 0% Bavaria shandy (from Pick n Pay) in the memory of the Banana.

            I’ve heard some saying that he was the greatest video gaming mind of his generation (lulz). Rumours are that he was just a silly troll! Some even believe that he never existed at all, or that he was an elaborate internet prank, or a rogue Java script that became sentient because of all the stupidity that exist on Neogaf.

            Personally, I think he was a real banana, that could use a keyboard!

            đŸ˜®

          • Grand Admiral Chief

            October 2, 2015 at 10:00

            Well, those are all speculations, the true fact is, he was a figment of my imagination that came to life, and that he died saving my life in my accident. Hence why I am still here today, and he is not

          • 40 Insane Frogs

            October 2, 2015 at 10:04

            I don’t think he died, he just returned to the mother ship…. ALSO, I heard that you were actually the Banana!

          • Grand Admiral Chief

            October 2, 2015 at 10:04

            Nope, the reason for me being alive is due to the Nana’s sacrifice, he will be missed

          • 40 Insane Frogs

            October 2, 2015 at 10:06

            Sniff!!

    • Ryanza

      October 2, 2015 at 11:31

      The reaction towards Xbox One when it was announced with heavy DRM, that lead to the console changing and the suit fired just to get image back.
      Batman AK massive bad Steam reviews and returns which lead to the game being pulled from sale.
      And now that pre-order incentives and day 1 dlc beginning to stop. But I do fear that what’s coming is always online video games.

      So now more than ever gamers and gaming press needs to stand strong. And the fight against DRM should always be there. I’m glad that DRM is mentioned in the comment sections under always online games.

      Reply

  12. WitWolfy

    October 2, 2015 at 09:56

    WHAT A TWIST!!!

    Reply

    • Brady miaau

      October 2, 2015 at 09:59

      Yes. I hope the game plot is as twisty, with logic too please. Twisty plots without logic is just, well, boring and irritating.

      Reply

      • WitWolfy

        October 2, 2015 at 10:47

        Like ME 3 and MGS V?

        Reply

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