Gamestop lashes itself… interesting thought

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GameStopBlackWii

Earlier this week the above image did the rounds on American gaming websites pretty much confirming that the Black Wii will be arriving in the US in the near future.

Honestly I didn’t think anyone really cared as it was blatantly obvious it would be making an appearance so really is this big news? Well according to the head of Gamestop this image being spread on the Internet was one of the biggest disappointments he has ever had to deal with.

Here is the leaked internal memo that was sent out after he saw this picture on the Internet, oh the irony of this memo being leaked is classic.

“As you know, there is a lot of rumor and speculation about various new products and titles launching this year. One of these is the Black Wii.

Various blogs and internet sites are raising awareness about this product. Gamestop stores and associates should not proliferate these rumors. Today, you received POP for your windows regarding the Black Wii. Somehow, a picture of this appeared on the internet.

It may seem cool to be in the know and feel compelled to share something like this. Nothing can be further from the truth. All activity like this does is hurt our reputation with publishers and manufacturers and potentially hurts our company.

Until Nintendo decides to announce THEIR product, there should be no discussion of it with customers, period. If they ask, "It’s not appropriate to comment on speculation and rumor" should be the answer. The POP should be secured in the back room and left there until further notice.

ANY violation of these will be treated with the most aggressive consequences. I believe strongly in the field organization, but I am as disappointed as I have been in my tenure here in how we are handling this. I am trusting that your professionalism will result in no further issues.”

So ouch… he hasn’t taken kindly to the leak at all and by the sound of it Nintendo has given Gamestop a lashing for not keeping it’s employees in check.

Source: Kotaku

Last Updated: April 30, 2010

Gavin Mannion

I for one welcome our future robotic overlords

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