Home Gaming Kickstarter game Day of Dragons gets luckiest marketing break, raises over $500 000 on the back of Harry Potter Wizards Unite event

Kickstarter game Day of Dragons gets luckiest marketing break, raises over $500 000 on the back of Harry Potter Wizards Unite event

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Dayofdragons

It’s incredibly difficult to get a game Kickstarted these days. The crowdfunding model – once a great big lifeline for many developers – isn’t as popular and successful when it comes to video games anymore. That’s likely because there have been too many big failures; games that never really got off the ground despite reaching their targets. Day of Dragons, an “online creature survival sandbox PC game set in a large, beautiful, open world with multiple biomes” seemed like it would be one of those games.

It’s in development by a small first-time studio, and when they launched the game on Kickstarter on 2nd of September, there wasn’t an awful lot of traction around the game. They wanted to raise $12000 to fund continued development (it’s ben in the works since 2017), but had only raised $1,300 in its first two days.

Then, says ICO Partners boss Thomas Bidaux, things changed when Harry Potter Wizards Unite launched their Day of Dragons event. Thanks to the Kickstarter already having the key SEO for that improbable collection of words, an inordinate amount of traffic was directed to the Kickstarter, which has since managed to raise $533,938 at time of writing – smashing through all stretch goals.

Here’s a look at how funding’s gone, courtesy of Kickstarter tracker, BiggerCake.

Funding

It’s an unfathomably lucky break for the small team at Beawesome Games, but my god do they now have a lot of pressure to actually deliver. I hope it works out for them, because we’ve seen it happen before that Kickstarted games by small teams just end up disappearing into the ether.

Last Updated: October 11, 2019

49 Comments

  1. Dresden

    October 11, 2019 at 13:36

    I love wholesome stories like this, thanks. The premise also sounds amazing, will go have a look at what they’re offering.

    Reply

    • Austin Bramming

      October 11, 2019 at 21:39

      They have a discord you can join where you can follow everything thats happend and get early access to some things like concepts and such. They also have Jia working for them and the guy who did sound design for aubnautica

      Reply

      • KingNothing

        October 15, 2019 at 09:11

        Just dont question the game or anything, its an instaban

        Reply

    • Dragonology4

      October 12, 2019 at 16:57

      Except it’s a fake story. The actual reason for the kickstarter’s success is thanks to youtubers and streamers, not harry potter

      Reply

  2. Original Heretic

    October 11, 2019 at 13:36

    $500K is gonna buy lots of things that would make their mothers frown.

    Reply

    • Austin Bramming

      October 11, 2019 at 21:39

      Well they’ve put it into a guy named Jia for models look him up, they also got the guy who did the sound for Subnautica so so far there money is only going towards the game

      Reply

  3. Llama In The Rift

    October 11, 2019 at 13:36

    https://media1.giphy.com/media/9ljido0fjus92/giphy.gif When everybody backing the game logs in.

    Reply

  4. Magoo マグ

    October 11, 2019 at 14:12

    As a web developer, this is an excellent story to use when selling SEO products.

    Reply

    • Admiral Chief

      October 11, 2019 at 14:12

      You must have loved the spiderman article today

      Reply

      • Magoo マグ

        October 11, 2019 at 14:12

        I wasn’t there, what did I miss?

        Reply

        • Admiral Chief

          October 11, 2019 at 14:12

          Spiderman….web developer…

          Reply

          • Pariah

            October 11, 2019 at 14:22

            Almost as obscure as my puns lol.

          • Magoo マグ

            October 14, 2019 at 10:19

            ffs

    • Goldenclaw_

      October 15, 2019 at 01:38

      Except it’s a false story. The success of the Kickstarter had nothing to do with HP.

      Reply

  5. Kromas

    October 11, 2019 at 15:01

    Star Citizen: Dragon Edition

    Reply

  6. Raptor Rants

    October 11, 2019 at 13:43

    lol. Imagine going to bed with nowhere near your backing amount and then waking up with everything you need

    Reply

    • Dresden

      October 11, 2019 at 13:52

      • Admiral Chief

        October 11, 2019 at 13:52

        Yeaaaaaaaaaaaaaah

        Reply

        • Raptor Rants

          October 11, 2019 at 14:02

          Hate how that was set up

          Reply

          • Admiral Chief

            October 11, 2019 at 14:02

            You could say, he put you on like a size 7 flip-flop (very uncomfortable)

          • Pariah

            October 11, 2019 at 14:02

            I’m a size 7. Fits just right. You either have tiny or massive feet.

          • Raptor Rants

            October 11, 2019 at 14:02

            Size 9 here

          • Admiral Chief

            October 11, 2019 at 14:02

            I have seen your feet, sadly, this is true

            If you had a size 7 foot, oh man, I’d never stop with that

          • Pariah

            October 11, 2019 at 14:02

            Life can’t be TOO perfect, sadly.

          • Admiral Chief

            October 11, 2019 at 14:12

            I wonder how tall he is in feet/inches, since I believe he might be One point eight SEVEN meters

          • Admiral Chief

            October 11, 2019 at 14:12

            Hmmm, SEVENty-three inches

          • Raptor Rants

            October 11, 2019 at 14:12

            TABLEFLIP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

          • Admiral Chief

            October 11, 2019 at 14:22

          • Pariah

            October 11, 2019 at 14:22

            That’s a bit of a stretch, isn’t it?

            😛

          • Admiral Chief

            October 11, 2019 at 14:22

            Ho ho ho

          • Raptor Rants

            October 11, 2019 at 14:12

            1.82m. Nice try

          • Raptor Rants

            October 11, 2019 at 14:12

            1.82m. Nice try

          • Admiral Chief

            October 11, 2019 at 14:12

            182cm is equal to SEVENty one inches
            [drops mic and measuring tape]

          • Admiral Chief

            October 11, 2019 at 14:12

            182cm is equal to SEVENty one inches
            [drops mic and measuring tape]

          • Raptor Rants

            October 11, 2019 at 14:12

            That would have been something….

          • Admiral Chief

            October 11, 2019 at 14:02

            Awwwwww, so cute!

            I’ve got raptor-feet size

          • Pariah

            October 11, 2019 at 14:12

            Yeah yeah. I know. But the upside is I have no trouble finding heels in my size.

          • Admiral Chief

            October 11, 2019 at 14:12

            I prefer the whole shoe, not just the heel

          • Pariah

            October 11, 2019 at 14:12

            I did not see that coming. I can’t even refute the brilliance of that retort in either the literal way, or the implied way. Gee Gee.

          • Admiral Chief

            October 11, 2019 at 14:12

            Thanks. I was inspired by the new trolling possibilities above (gambling 777)

      • Pariah

        October 11, 2019 at 14:02

        This sets a new bar for on-point 7 jokes.

        Reply

        • Admiral Chief

          October 11, 2019 at 14:12

          Heh, bar

          Reply

      • Raptor Rants

        October 11, 2019 at 14:02

        Pumpkin patch!

        Reply

        • Admiral Chief

          October 11, 2019 at 14:02

          Whoaaaaohoohoo

          Reply

          • Raptor Rants

            October 11, 2019 at 16:24

            PUMPKIN PATCH! WOOF WOOF

    • Austin Bramming

      October 11, 2019 at 21:39

      Well what actually happend was word of mouth through people who played other games like this and from youtubers and streamers. HP has nothing to do with any of the success of this game

      Reply

  7. Brekke

    October 11, 2019 at 20:53

    I realize HP is struggling to be relevant, but the success of the upcoming Steam game “Day of Dragons” has absolutely NOTHING to do with Harry Potter – absolutions NO connection to it whatsoever. The popularity of survival games is the inspiration for the game success and the coverage it received. Day of Dragons (Steam) was inspired by other Steam games like The Isle and Beasts of Bermuda, and a majority of the backers came from word of mouth between players of those games and their friends, in addition to popular YouTube streamers. Most of the backers have never even heard of the HP event you reference – HP was never one of the Day of Dragons search results.

    It’s incredibly sad and really disgusting that you would diminish the success of this developer and the game that was supported solely by word of mouth from passionate gamers and try to claim credit for something that is absolutely not deserved.

    Reply

  8. Dragonology4

    October 12, 2019 at 16:57

    I’m sorry to say, but Harry Potter’s Day of THE Dragons event, has nothing to do with Day of Dragons itself. Sure a few people might have ended up at the kickstarter thanks to it, but the majority of the people who backed it, were shown it by friends, or by youtubers such as Anthomnia and GamingBeaver.

    Reply

  9. Goldenclaw_

    October 15, 2019 at 01:48

    I hope this rumor dies soon cause it’s completely inaccurate and it’s really shameful and disrespectful towards the game creator and its community.

    Reply

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