EA have revealed the cover art for Madden 11 overnight in your typical over the top fashion. While we all normally see new cover art by reading about it on the Internet or simply wandering into stores the Madden cover art is actually unveiled on a huge billboard in New York City’s Time Square.
The big news for Madden fans this year is that Drew Brees was chosen by the fans as the cover athlete this year… unfortunately I have no idea who that is but I am very happy for him I guess.
In more interesting news EA have decided to go with the PS3 version of the cover for their monstrous billboard, this despite the fact that the Xbox 360 version normally outsells the PS3 version by a huge margin.
That margin being 500 000 last year and 700 000 the year previously.
There are two reasons I can think of why EA decided to go with the PS3 version, the first being that it sells less so they are trying to boost the exposure for that platform to hopefully increase all sales in general..
The second is less likely but more interesting to discuss and that is that Sony are secretly paying EA for exclusive coverage as EA do seem to be favouring the PS3 version of all their titles at the moment.
Check out more shots of the billboards unveiling over at Destructoid.
Source: Destructoid
Last Updated: April 23, 2010
Q121
April 23, 2010 at 07:35
Saints!!!!
Gavin Mannion
April 23, 2010 at 07:39
Sinners? Which reminds me I saw on my TV guide that the Lingerie league is on this weekend… now that’s a sport I can get into
WitWolfyZA
April 23, 2010 at 08:18
Im a Tennessee Titans fan.. Their colors remind me of the Blue Bulls 😎
gee
April 23, 2010 at 11:50
lingerie league, now i am def. intrigued, what channel, when….details details papa
Gavin Mannion
April 23, 2010 at 11:54
http://www.lflus.com/
DEATHEATER69 ZA
April 24, 2010 at 11:51
Drew brees sucks compared to payton manning
colts for life!