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Microsoft boasts about it's Black Friday sales

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Black Friday, if you didn’t know, is the biggest shopping day of the year over in the States. It’s they day that people leave their brains at the door and run riot through the shops trying to get the best bargains for Christmas.

It is also a very nice indicator on how the silly season will progress and this year it seems like Microsoft has struck the first blow by releasing a press release stating that they have outsold the PS3 by a margin of 3:1, are enjoying a 25% increase in sales over last year and now have an 8:1 software attachment rate.

It becomes quite obvious that Microsoft are now aiming at Sony and are no longer afraid of going head to head with the black beheamouth. 

However I see no mention of the Wii in this press release… Full release after the jump.

REDMOND, Wash., Dec 01, 2008 /PRNewswire-FirstCall via COMTEX/ — Microsoft Corp.’s Xbox 360 video game and entertainment system kicked off the holidays with record- breaking console sales on one of the biggest shopping weekends of the year in the U.S. Retailers reported Xbox 360 console sales over the Black Friday weekend were on pace to beat previous years, outselling the PlayStation 3 by a three-to-one ratio and estimating a 25 percent increase from Xbox 360 Black Friday sales figures from 2007.
Strong game sales rounded out a historic Black Friday for Xbox 360, with record-paced software sales continuing for key Microsoft titles, such as “Gears of War 2,” “Fable II,” and “Lips.” Xbox 360 continues to have the highest game attach rate of any console at 8.1 games per console.
“We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009.”
Xbox 360 sales have also surged worldwide since the September price drop, outselling the PlayStation 3 week over week across Europe. Console sales in Europe are up as much as 400 percent, with sales nearly double year over year and reaching 7 million consoles sold this generation.
With a mass-market price point starting at $199.99 worldwide (estimated retail price) for Xbox 360 Arcade, a games lineup of more broad-appeal social titles than any other platform, and the recently launched New Xbox Experience, Xbox 360 is leading the industry and inviting everyone to play.

Last Updated: December 2, 2008

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