Home Gaming Microsoft is most influential gaming brand, says ScribbleLive

Microsoft is most influential gaming brand, says ScribbleLive

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ScribbleLive, the marketing and content platform and liveblogging tool has released a report on the biggest influencers to come out of this year’s Consumer Electronics Show in Las Vegas. According to their data, Microsoft is the most influential gaming brand on the planet – but there are a few issues here.

Here’s how ScribbleLive got to their conclusions:

“The ScribbleLive Insights application analyzed over 100 million articles from news, blog and social media sources to identify opinions from and reactions to the various product categories, people and brands featured at the event. Insights calculated a proprietary influence score (the “attention index”) based on the people or entities that reacted to an announcement.

This was weighted by their influence on a given theme, the credibility of the outlet where the reaction was published or consumed, and the volume of reactions generated by the opinions within the studied timeframe of January 1-8, 2016.”

According to their weighted metrics, Microsoft is the most influential brand when it comes to games, both before and after CES. Take a look:


Sony comes up just a little before them, but here’s where their methodology seems to fall apart. You may notice that PlayStation is listed separately, while there’s nothing to suggest Xbox even makes the cut – so it’s likely that Sony, and its PlayStation brand exert greater influence.

Another hot topic is Virtual Reality, and here, according to Scribble Live, Oculus is king, having generated the most hubbub prior to, and after CES. Of course, a lot of that could be down to the Rift’s pricing reveal – so much of the coverage was about how bloody expensive it is.

You can grab a copy of the report here.

Last Updated: January 14, 2016

No Comments

  1. Jim Lenoir (Banana Jim)

    January 14, 2016 at 11:32

    What’s a “ScribbleLive”?


    • Alien Emperor Trevor

      January 14, 2016 at 11:33

      A multiplayer Scribblenauts game?


      • Umar

        January 14, 2016 at 11:35

        heh, we thought of the same game.


      • Captain JJ 4x

        January 14, 2016 at 12:20



        • Alien Emperor Trevor

          January 14, 2016 at 12:29

          Missing Geoff noughts?


          • Captain JJ 4x

            January 14, 2016 at 12:30


        • VampyreSquirrel

          January 14, 2016 at 12:55

          It’s apparently Awesomefail now (judging by recent reviews)


          • Captain JJ 4x

            January 14, 2016 at 16:53

            Oh really?
            I have to check that out. I had quite a bit of fun playing that.

  2. Umar

    January 14, 2016 at 11:34

    ScribbleLive? Is that that game where you enter words and objects appear on the screen?


  3. miaau

    January 14, 2016 at 11:36

    Is the real story not Facebook at number 3?

    These numbers, based on the alone, do not seem to make much sense to me.

    Also, Geoff’s point of Sony and Playstation vs Microsoft (presumably publisher and console maker in one) also needs explanation on the chart.


    • Pieter Kruger

      January 14, 2016 at 14:32

      Sony without PS4 is basically an insurance company and I fail to see how they can exert any influence re gaming?


  4. Hammersteyn

    January 14, 2016 at 11:40

    EA didn’t make the cut either o/


  5. Loftus

    January 14, 2016 at 11:59

    So when a Kardashian (i don’t care if the spelling is wrong or right) is influential (according to a website) and we should all buy her app because Reasons, how would it be different from MS being “influential” because they gave away “free” operating system in 2016?


    • miaau

      January 14, 2016 at 12:27

      technically certain version of Windows are free now and have been for some time.


  6. Captain JJ 4x

    January 14, 2016 at 12:19

    I’d like to see this but with gaming publishers


  7. Captain JJ 4x

    January 14, 2016 at 12:28

    This seems a bit vague.
    So from a statistical standpoint it’s right, but doesn’t necessarily say much.


  8. iusedtobe(a)regular

    January 14, 2016 at 15:14

    36 Million (and counting) beg to differ.


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