Home Gaming Microsoft sign up Bieber and Seacrest to market the Kinect

Microsoft sign up Bieber and Seacrest to market the Kinect

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A lot has been said about how important the Kinect launch is for Microsoft and how much of a marketing push they are going to give it but I have to admit that I am surprised by the size of the celebrity backing they are getting.

The latest news is that not only have they signed up the boy wonder, Justin Bieber, but now they have added the ever present Ryan Seacrest to that line up.

The latest deal announced is that Ryan Seacrest will be running a promotion/competition on his radio show where some Bieber fans will stand in line to win the chance to play Kinect with Justin Bieber backstage.

Now honestly that sounds like the worst prize on the planet but whether you love him or hate him you can’t deny the huge and insane following that Bieber has with the young girls of the planet and with Seacrest having a radio following in the tens of millions I have to tip my hat to Microsoft for a possible marketing slam dunk.

Will it get them over that 3 000 000 unit mark that has been so widely publicised? Only time will tell.

Source: SouthernFriedGamer

Last Updated: October 18, 2010


  1. WeRRieS ZA

    October 18, 2010 at 08:56

    Ag no man these n00bs piss me off they know f all about gaming! 456


  2. NiteFenix

    October 18, 2010 at 09:46

    They look like douchebags with those glasses on.


  3. Gavin Mannion

    October 18, 2010 at 11:02

    Pure accident using that picture… I swear


  4. Q121

    October 18, 2010 at 12:06



  5. NiteFenix

    October 18, 2010 at 12:34

    Well I suppose you don’t really have to be a gamer to be able to play with the Kinect. I think as long as you can act like a dummy, flop your arms around and intentionally look stupid, you’ll be able to become an expert in no time.

    So Ryan Seacrest and Justin Bieber shouldn’t have any problems.

    Mind you Justin Bieber is still a kid, so the chances are much better that he could be a real gamer.


  6. Mark

    October 18, 2010 at 12:35

    This is nothing wait til you see what they have planned with Pepsi, Kelloggs, Burger King, Youtube Disney Nickelodeon, Macy’s People Magazine, etc. Times Square is going to be Kinect Square.


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