MS could Switch to Blu-Ray

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Well, news coming out of CES 2008 seems to hint that Microsoft could jump ship over to Blu-Ray. Not to get your feathers ruffled up or anything here’s the exact quote from Albert Penello, group marketing manager for Xbox hardware in the US:

It should be consumer choice; and if that’s the way they vote, that’s something we’ll have to consider

Nothing concrete but at least it shows that MS won’t stick with a format that’s in danger of losing. I really hate all this HD wars nonsense and wish it would end, to me it all seems like a money game, whoever gets the biggest bribe wins. There’s been rumours of $500m deals being made to sway studios to go one way or the other and it’s blatantly obvious that the consumer is not very high up on the priority list when it comes to HD.

And why would Blu-Ray winning make a difference to XBox 360 sales, the vast majority of people buy a gaming console for…you guessed it…gaming! Sure there’s home entertainment buffs out there that need a console to satisfy their personal home cinema needs  but really now. I’m sure glad I’m not the one that has to answer all the questions regarding this ridiculous war.

Source: Reuters

Last Updated: January 9, 2008

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