Nintendo claims 70% Japanese market share

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Japan

Here in South Africa – traditionally Sony country -  there’s not a heck of a lot of brand loyalty towards all things Nintendo. One of the reasons for that, I suppose, is that the folks responsible for distributing Nintendo stuff in the early days largely skipped the NES (We had a ton on Famicoms and Hong-Kong pirate machines like the Golden China), skimmed over the SNES, mostly gave the N64 a miss and then completely screwed the pooch with the Gamecube. The same can’t be said for Japan – because they’re Nintendo crazy.

According to Media Create (Japan’s version of the NPD) Nintendo’s games now account for seventy percent of all game sales in Japan – and sales of its consoles take up a whopping seventy five percent . It’s the highest market share Nintendo’s had in its native land in five years – and much of that success can be attributed to its latest handheld, the 3DS. If you’d told me that a year and a half ago, I’d have just laughed at you – but the future’s an unpredictable thing.

To be slightly more precise, 69.74% of all software sold  in Japan this August has been on Nintendo platforms, compared to Sony’s 29.18% – leaving just 1.08% of the pie for Microsoft, whose Xbox 360 is still struggling in the land of the rising sun. In fact, all ten of the top titles were spread out on the Wii, the 3DS and the DS – so Nintendo’s still in the business of printing money.

Last Updated: August 27, 2012

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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