Still feeling a little stung over the recent announcement that Nintendo is going to drastically slash the price of the 3DS? Are those free games, which you need online access and a quick region change workaround for, not appealing to you in any way? Well then, Nintendo has something more substantial for you then. An apology. From the heart.
Nintendo’s Satoru Iwata released the following statement, in Japanese and then conveniently translated into english, to the current 3DS owners who had paid a higher price for the handheld device when it launched earlier this year.
To Those Customers Who Bought A Nintendo 3DS Before The Price Change
Greetings, everyone. This is Satoru Iwata from Nintendo.
Thank you very much for purchasing a Nintendo 3DS.
We have just announced a price drop for the Nintendo 3DS system effective on August 11 [August 12 in North America].
In the past, there have been price drops for video game systems some time after their release in order to broaden the user base further. However, never before has Nintendo chosen to issue such a dramatic price drop less than 6 months after a system release.
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticize this decision.
This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future.
If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad (user) base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system.
Those customers who purchased the 3DS at the very beginning are extremely important to us. We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early. Still, we would like to offer the following as a sign of our appreciation to you.
We feel a strong responsibility to develop the 3DS as a platform — to ensure that, in the end, everyone is satisfied; we will make every effort to do so.
Additionally, we know everyone is waiting for Super Mario 3D Land and Mario Kart 7. They are scheduled for release in November and December, respectively, so we ask for your patience until then.
Thank you again, and we look forward to your continued support.
The 3DS is confirmed to drop in price from $249.99 to $169.99 on August 12, while local retailers have verified that the console will be slashed down to R1899 on the same date. Reggie Fils-Aime has yet to issue any statement to the fans, but we presume that he’s busy filming an apology commercial, in the same vein as Tony Howards BP â€œWe’re sorryâ€ advert from last year.
Last Updated: August 3, 2011