Nintendo’s axing its loyalty rewards program

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And starting a new one! If you didn’t know, Nintendo has a rewards club in place. By redeeming the scratch cards you get wioth physical games, and tying your digital purchases to a Club Nintendo account you get to earn stars – which you can then trade for physical, Nintendo-themed items. It’s a cool way to rewards a loyal customer base with Nintendo baubles. You can see the catalogue available to South African Nintendo fans here. If you’ve got a cache of unspent stars waiting, you best get spending them soon. Club Nintendo is closing down.

At the end of September this year, Club Nintendo goes bye bye – and with it, all the stars you have remaining in your accounts.

Club Nintendo Discontinuation Schedule:

  • April 1st 2015: From this date, Nintendo will no longer include product registration cards with its packaged games, so such products cannot be registered in Club Nintendo. You may still find product registration cards in games that were in stock before this date, however.
  • April 20th 2015: Termination of the registration of digital products downloaded from Nintendo eShop. Digital products obtained from Nintendo eShop after this date will no longer appear in the My Registered Games & Systems page in Club Nintendo. In addition, surveys for download software titles will no longer be available.
  • September 30th 2015: End of Club Nintendo programme. All Club Nintendo features, such as signing up as a new member, logging in as a registered member, earning Stars, and exchanging Stars for items from the Stars Catalogue will no longer be possible from this date

That doesn’t mean that Nintendo won’t continue to reward loyalty; they’re busy cooking up a new scheme to replace Club Nintendo. It’ll launch later this year – and hopefully brings with it some sort of linked account system. Those who sign up for the new rewards system will get a copy of Flipnote studio for the 3DS as a thank you.

Last Updated: January 20, 2015

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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