Home Gaming Sony: Being cheaper is never a bad thing

Sony: Being cheaper is never a bad thing

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Sony’s PS4 is launching at a significantly cheaper price than the Xbox One. SCEA CEO Jack Tretton sees this as a positive, but it doesn’t guarantee the console’s success.

When the PS3 was initially launched, it was the more expensive console. This was a drawback that took quite some time to overcome. Now, Tretton is happy to be the cheaper option:

I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition. And the lowest priced system isn’t always the most successful, but being cheaper than your competition is never a bad thing.

When asked what was the most important thing to “get right” with a launch like PS4, Tretton said it was communicated the value of the system:

The most important thing to get right is the consumer proposition, the value proposition. That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.

I must say, I have to have a next generation console. I can’t wait to get some hands-on time with them – I’m seriously hoping that they are both playable at rAge. I will happily wait in line (or more likely push and show cleavage) to get my hands on those new controllers. However, with PS4 launching locally first, and being cheaper, I think I know which console I will get firstโ€ฆ unless Witcher 3 comes out and we have to throw all our money at upgrading the gaming PC.

Last Updated: August 23, 2013

73 Comments

  1. Unavengedavo (aka. Frik)

    August 23, 2013 at 14:07

    Be carefull Zoe, some one might just call you a Sony Fan… Uh girl.. :p

    Reply

    • Her Highness the Hipster

      August 23, 2013 at 14:28

      haha, nah, just can’t wait to get my hands on the next gen! will have to fork out money for both, and live in a cardboard box ๐Ÿ˜‰

      Reply

      • Unavengedavo (aka. Frik)

        August 23, 2013 at 14:32

        Well I am already there… living in a carboard box I mean… ๐Ÿ™

        Reply

        • Her Highness the Hipster

          August 23, 2013 at 14:33

          dude, how’d you get wifi in your box? ๐Ÿ˜‰

          Reply

          • Unavengedavo (aka. Frik)

            August 23, 2013 at 14:35

            Hacked the local McDonalds Wifi ๐Ÿ˜›

        • TiMsTeR1033

          August 23, 2013 at 14:35

          you want some help Frikkie?

          Reply

          • Unavengedavo (aka. Frik)

            August 23, 2013 at 14:39

            Nah, I’m good. Saving up to add another extension to the place, it’s looking good sofar. Not much, but it’s home ๐Ÿ™‚

          • TiMsTeR1033

            August 23, 2013 at 14:42

            so gonna have a double story shack?

          • Unavengedavo (aka. Frik)

            August 23, 2013 at 14:43

            Shack? No, that is too rich for me!

          • Vampyre Squirrel

            August 23, 2013 at 14:44

            Stealing a port-a-potty from a construction site?

          • Unavengedavo (aka. Frik)

            August 23, 2013 at 14:47

            Nah, the bucket system works just fine… On cold days I just slip into the McDonald’s next door ๐Ÿ˜›

          • TiMsTeR1033

            August 23, 2013 at 14:47

            works for me

          • Skyblue

            August 23, 2013 at 14:55

            lol!

          • OVG

            August 23, 2013 at 15:14

            That shit should be on Top Billing ๐Ÿ˜›

      • Marc O Polo

        August 23, 2013 at 17:27

        also want both! know anywhere to get a good cardboard box… or anyone wanting to buy a heavily…… um… i mean slightly used liver?

        Reply

  2. Rock789

    August 23, 2013 at 14:11

    Mmmm… Witcher 3… **drool**
    Sorry, got distracted there for a second… Witcher 3 looks amazing! And it’s a near-as-makes-no-difference launch title on the next-gen consoles. Can you imagine what next-gen titles will look like in 4 – 5 years as the developers master them? Damn, I’m excited for this!

    Reply

  3. Hammersteyn

    August 23, 2013 at 14:13

    I know what I am doing my December. Too bad others can’t play that ONE thing they want to as well.

    Reply

  4. Admiral Chief Raider of Tombs

    August 23, 2013 at 14:15

    ASIAN SALAd?

    Looks more like Nigerian pudding

    Reply

    • Hammersteyn

      August 23, 2013 at 14:17

      LOL, those heels……

      Reply

  5. TiMsTeR1033

    August 23, 2013 at 14:17

    So Zoe your goin to rAge lol btw witcher is coming to next gen so no need to upgrade pc well your mac lol

    Reply

    • Her Highness the Hipster

      August 23, 2013 at 14:29

      of course i’m going to rAge! you all have to meet me and realize i’m REAL! ๐Ÿ˜›

      Reply

      • Lardus-Respect the beard

        August 23, 2013 at 14:30

        I will be there early on the Friday to see if any of this is true. Just don’t wear anything “Maccy” if I happen to see you ๐Ÿ˜›

        Reply

        • Her Highness the Hipster

          August 23, 2013 at 15:23

          cosplay as an iphone?

          Reply

          • Lardus-Respect the beard

            August 23, 2013 at 15:27

            Haha that could work!

        • Unavengedavo (aka. Frik)

          August 23, 2013 at 15:25

          You mean something like this?…

          Reply

          • Lardus-Respect the beard

            August 23, 2013 at 15:28

            That…that is just WRONG on so many levels!

          • Unavengedavo (aka. Frik)

            August 23, 2013 at 15:45

            There are worse ones… That was the most socially acceptable one I could find! just image search Mac User and see for yourself…

          • Her Highness the Hipster

            August 23, 2013 at 17:22

            i got this far… ๐Ÿ˜‰

          • Her Highness the Hipster

            August 23, 2013 at 15:32

            LOL! yes, yes that’s exactly what i look like. it happens to us all…

          • Unavengedavo (aka. Frik)

            August 23, 2013 at 15:37

            … ๐Ÿ˜›

      • TiMsTeR1033

        August 23, 2013 at 14:30

        lol if I see you Ill stop and say hi

        Reply

      • Alien Emperor Trevor

        August 23, 2013 at 14:46

        Fake girl gamer! ๐Ÿ˜›

        Reply

      • TiMsTeR1033

        August 23, 2013 at 14:47

        you must bring da kittie with to see the next gen!

        Reply

      • RinceThisandbeAbsurd

        August 23, 2013 at 15:18

        I hope so! I don’t want to find out you are some personality break from Darryn!

        Reply

        • Her Highness the Hipster

          August 23, 2013 at 15:22

          … he doesn’t know!

          Reply

          • RinceThisandbeAbsurd

            August 23, 2013 at 15:23

            I, I, I don’t know what to say 0-O

    • Vampyre Squirrel

      August 23, 2013 at 14:42

      Still don’t know which day I’ll be at rAge… I work down the road, but will probably have to go on Saturday… hopefully the LGers don’t all go on Friday

      Reply

      • TiMsTeR1033

        August 23, 2013 at 14:43

        Im gonna beg the boss to let me go on friday or call in sick, last year on sat the lines were tooo crazy!!!

        Reply

        • Vampyre Squirrel

          August 23, 2013 at 14:44

          Yeah… that’s tempting.

          I haven’t been to rAge in 2 years, so it’s about time I go again

          Reply

          • TiMsTeR1033

            August 23, 2013 at 14:45

            last year kinda tanked to be honest

      • Skyblue

        August 23, 2013 at 22:43

        Don’t go on saturday, it’s too busy to even move on the floor. Friday is best but sunday is fine in a pinch.

        Reply

  6. Skyblue

    August 23, 2013 at 14:17

    My PC is specced so far above the new consoles I doubt that I’ll be needing an upgrade for Witcher 3 or anything else for some time actually.

    Reply

    • TiMsTeR1033

      August 23, 2013 at 14:18

      may I ask what are your specs?

      Reply

      • Skyblue

        August 23, 2013 at 14:44

        Asus board – can’t remember what I bought
        i7 4770k – currently not o/c
        16GB Corsair Vengeance
        120GB SSD – Win install and games currently playing only installed (steamlink for my Skyrim)
        and a burnt out Geforce 660ti 4GB currently in for a warranty replacement…

        Reply

        • TiMsTeR1033

          August 23, 2013 at 14:45

          what happened to your 660ti?

          Reply

          • Skyblue

            August 23, 2013 at 14:48

            It was restarting the nVidia drivers randomly and finally it just stopped powering up. 1st replacement has also given up…
            I’m trying desperately to get it swapped out for an ATi card, sigh

          • TiMsTeR1033

            August 23, 2013 at 14:51

            Thats a shit one hey I hope you come right with that? would would an equivlent Ati card be if they swapped out you think?

          • Skyblue

            August 23, 2013 at 14:54

            A 7950 is the ATi equivalent, that would suit me fine.
            I run multiple monitors so I need a decent card (not for gaming, still a 1 screen gamer coz I get motion sickness)

          • TiMsTeR1033

            August 23, 2013 at 14:56

            For work use?

          • Skyblue

            August 23, 2013 at 14:59

            Sorta 50/50 between work and leisure, I work from home mostly and have a severe case of Alwaysdoingtoomanythingsatonce Syndrome

          • TiMsTeR1033

            August 23, 2013 at 15:08

            it happens I wish I had a 2 screens at work that would help so much.

          • Skyblue

            August 23, 2013 at 15:13

            I know what you mean, I feel like I have an arm missing when using single screen set-ups.

    • Devourer of Small Bunnies

      August 23, 2013 at 14:19

      Witcher 2 is eating my 560ti :/ Will prob need to upgrade

      Reply

      • Admiral Chief Raider of Tombs

        August 23, 2013 at 14:33

        Heh, still lulz @ teh BUNNIEEEES

        Reply

        • Devourer of Small Bunnies

          August 23, 2013 at 14:42

          hee hee

          Reply

      • Vampyre Squirrel

        August 23, 2013 at 14:42

        Witcher 2 runs quite nicely on my new laptop… my AMD card in my pc can’t handle it though

        Reply

      • Skyblue

        August 23, 2013 at 15:11

        CPU processing power is far more important these days imo. I had to yank my 5870 out of my arcade to use while waiting for a warranty replacement and it still performs admirably but it’s a noisy bastard.

        Reply

        • Devourer of Small Bunnies

          August 27, 2013 at 12:57

          well I got one of those 2500k’s in the game rig for now. Still shouldnt be taking that much strain. Either way, still enjoying it though

          Reply

    • Mossel

      August 23, 2013 at 14:39

      Same here, just need a new gpu. Gonna wait till next year and see what I can get on those never settle bundles! And maybe a better screen, but thats just because it would look nice, not because I actually need one.

      Reply

  7. Gustav Minnie

    August 23, 2013 at 14:41

    Nothing wrong with cheap, it’s easy you always have to worry about.

    Reply

  8. OVG

    August 23, 2013 at 15:19

    When both consoles look and play the same AAA multi plat games and the exclusives are to little to get my gamegasim on, then it all comes down to price.

    SONY are giving the consumer OPTIONS. Something Microbrains are not.

    I have still not been swayed by my 360s older brother since the day MANDATORY KINECT 2 was stated.

    Reply

    • RinceThisandbeAbsurd

      August 23, 2013 at 15:22

      Dude, you’ve been away for a while. MS did an about turn on the Kinect 2. You don’t need it any more, instead you have to have this in your living room

      Reply

      • OVG

        August 23, 2013 at 15:28

        Looks like Microbrains hired Eric to head up the DATA farming department.
        HOW THE FUCK DOES ONE FIT THE EYE OF MORDOR IN THE LIVING ROOM???

        Reply

        • RinceThisandbeAbsurd

          August 23, 2013 at 15:42

          It is good to have you back! LG+9000 Rage

          Reply

    • Umar Kiiroi Senk?

      August 23, 2013 at 15:29

      Agree, and thing is what people do not understand is that’s all we wanted …. choice

      Reply

    • Unavengedavo (aka. Frik)

      August 23, 2013 at 15:31

      Every time some one mentions the MANDATORY KINECT 2, I think of this video…

      http://www.lazygamer.co/video/if-xbox-one-were-a-girlvideo-parody/

      (I so want a Wii console after this :P)

      Reply

      • OVG

        August 23, 2013 at 15:34

        She could waggle my wii mote. Then call a cab.

        Reply

        • Dean

          August 23, 2013 at 15:35

          Just remember to be the gentlemen and offer some cab fair

          Reply

          • OVG

            August 23, 2013 at 15:40

            After she gave me a day one patch she can get her own cab fair. Like the break up of Cindy Crawford and Richard Gear, her interface was to slow.
            But it was nice while it lasted.

        • Unavengedavo (aka. Frik)

          August 23, 2013 at 16:04

          • OVG

            August 23, 2013 at 16:08

            To much effort.

  9. robthom

    August 25, 2013 at 02:44

    Butting isn’t getting spied on by ms and the nsa worth a few more bucks

    Reply

  10. Maxiviper117

    August 26, 2013 at 09:05

    I’ve decided to build myself a Gaming PC, will get the ps4 when the price drops

    Reply

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