Home Gaming Sony hires Bain to make $100 million cuts

Sony hires Bain to make $100 million cuts

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Sony Kaz Hirai

Despite a rather successful launch of the PS4 thus far, Sony reported a second-quarter loss that led Moody’s Investors Service to warn Sony that their debt rating could become junk. Sony has to turn things around, but it seems this will include job cuts.

Bloomberg is reporting that Sony has hired Bain & Co to identify inefficiencies and cuts to save Sony $100 million. Sony CEO, Kazuo Hirai, will be hosting a conference in Culver City, California on 21 November to discuss his strategy for the entertainment division.

There has been a lot of debate over the whole “one Sony” policy under Hirai; Gavin told you a few months back about how Sony refused to split off the entertainment division, and faced a serious stock tumble. Of course, the entertainment division is more than just the PS universe. This includes all the content they own and develop, including box-office flops like After Earth and TV super stars like Breaking Bad. The cuts will probably take place across the entertainment division – it has to be done or Sony will suffer from a worthless credit rating and the corresponding toilet-paper stock value.

It may seem strange to have these huge cuts right after such a successful launch of PS4; however, it doesn’t necessarily reflect on the success of the PlayStation brand but rather it is based on the issues in the entire entertainment division. That said, I can’t help but wonder how this will affect Sony’s ability to push their brand during this crucial launch window. Also, it’s always bad news when people lose their jobs.

Last Updated: November 20, 2013

55 Comments

  1. Admiral Chief Duke

    November 20, 2013 at 12:37

    Heh, dat header

    Reply

  2. TiMsTeR1033

    November 20, 2013 at 12:39

    You do the header yourself Zoe?

    Reply

    • Her Highness the Hipster

      November 20, 2013 at 13:01

      totally my idea. but the actual use of photoshop was done by another….

      Reply

      • TiMsTeR1033

        November 20, 2013 at 13:06

        Give you credit for idea! p.s try use better indie Zoe header I posted in last weeks one. the not soo green one lol

        Reply

        • ToshZA

          November 20, 2013 at 15:55

          lol did I get to you that badly?

          Reply

  3. Hammersteyn

    November 20, 2013 at 12:41

    After Earth was kak

    Reply

    • TiMsTeR1033

      November 20, 2013 at 12:44

      Haven’t seen yet.. but Pacific Rim was AWESOME!!

      Reply

      • Hammersteyn

        November 20, 2013 at 12:46

        Yeah, though I wonder why they waited till the end of the movie to start using swords.

        Reply

        • TiMsTeR1033

          November 20, 2013 at 12:48

          Was kinda silly.. but hey apparently sequel already in the works!

          Reply

        • CaptainNemo42

          November 21, 2013 at 14:36

          • CaptainNemo42

            November 21, 2013 at 14:37

            Spoiler Alert, obviously.

          • Hammersteyn

            November 21, 2013 at 19:24

            Damn that was good, subscribed!

          • CaptainNemo42

            November 21, 2013 at 20:35

            I love Honest Trailers. There is some classic gems in there.

    • Alien Emperor Trevor

      November 20, 2013 at 12:49

      I didn’t even bother watching it. I saw the trailer & went “meh.” And sci-fi is my favourite genre.

      Reply

      • Lardus-Resident Perve

        November 20, 2013 at 12:55

        Exactly my feeling on the movie. Plus, I cannot remember ever watching a movie with mini-Smith in it. He has less facial expressions (based on images from articles) than Kristen Stewart.

        Reply

        • Alien Emperor Trevor

          November 20, 2013 at 12:57

          I see it as pretty much proof that people WON’T go watch a movie just because of who’s in it, contrary to what we’re always being told.

          Reply

          • TiMsTeR1033

            November 20, 2013 at 12:58

            reminds me of my wife, she refuses to see a movie with Tom Cruise in it..

          • Alien Emperor Trevor

            November 20, 2013 at 13:08

            For me it’s Tom Hanks.

          • TiMsTeR1033

            November 20, 2013 at 13:11

            Tom Hanks is a good actor… I really don’t understand why some people just hate one particular actor or actress..

          • Alien Emperor Trevor

            November 20, 2013 at 13:17

            Me neither. It’s not like I dislike him or anything, I just won’t watch a movie with him in it, I don’t know why.

        • Vampyre Squirrel

          November 20, 2013 at 12:57

          Or Bain

          Reply

        • RinceandShrubbery

          November 20, 2013 at 12:59

          Worse than Keanu Reeves?

          Reply

          • TiMsTeR1033

            November 20, 2013 at 13:00

            I wanna see that Ronin movie.

          • RinceandShrubbery

            November 20, 2013 at 13:01

            Eh? Oh, lol., you mean 47 Ronin, quiet different to ‘Ronin’ πŸ™‚

          • TiMsTeR1033

            November 20, 2013 at 13:04

            I was close enough..

          • RinceandShrubbery

            November 20, 2013 at 13:06

            you were 47 removes out πŸ˜›

          • Lardus-Resident Perve

            November 20, 2013 at 13:02

            That movie is a must-see for me this year. Might even go on my birthday. Whether Keanu has facial expressions or not πŸ˜›

          • RinceandShrubbery

            November 20, 2013 at 13:06

            Me too many. I am very keen for the movie!

          • Alien Emperor Trevor

            November 20, 2013 at 13:08

            Me too, the trailer looked good.

          • RinceandShrubbery

            November 20, 2013 at 13:08

            We should all get together and see it man. John is back, OVG is keen.

          • Alien Emperor Trevor

            November 20, 2013 at 13:13

            Only starts end Dec. I wants it now the precious.

          • RinceandShrubbery

            November 20, 2013 at 13:15

            I am hoping to get some press release passes to see it a bit earlier πŸ˜‰

    • RinceandShrubbery

      November 20, 2013 at 12:58

      Oh gods it was.

      Reply

  4. Vampyre Squirrel

    November 20, 2013 at 12:45

    Can imagine him with Bain’s voice and replacing all L’s with R’s and vice versa… funniness in my brain!

    Reply

    • TiMsTeR1033

      November 20, 2013 at 12:48

      I have yet to see the Dark Knight Rises…

      Reply

      • Vampyre Squirrel

        November 20, 2013 at 12:49

        My dvd was delivered to my place on Friday last week πŸ˜›

        Reply

        • TiMsTeR1033

          November 20, 2013 at 12:51

          what dvd?

          Reply

          • Vampyre Squirrel

            November 20, 2013 at 12:51

            Dark Knight Rises… seen it before but wanted it… I’m still building my Marvel and DC movie collections

          • TiMsTeR1033

            November 20, 2013 at 12:54

            You bought it or won it?

          • Vampyre Squirrel

            November 20, 2013 at 12:59

            Bought it on special πŸ˜› 2 movies for R99

          • TiMsTeR1033

            November 20, 2013 at 13:00

            could tell you about my special haha but id be in jail then…

          • Vampyre Squirrel

            November 20, 2013 at 13:05

            Sounds like you should be in jail for many reasons πŸ˜›

          • TiMsTeR1033

            November 20, 2013 at 13:07

            indeed, the only jail for me has padded walls.

          • Vampyre Squirrel

            November 20, 2013 at 13:09

            and friendly people in white lab coats and a hug-myself jacket

          • Alien Emperor Trevor

            November 20, 2013 at 13:10

            AND HAPPY PILLS!!!!!!!!! erm… never mind me.

          • TiMsTeR1033

            November 20, 2013 at 13:12

            I like HAPPY PILLS!

          • Alien Emperor Trevor

            November 20, 2013 at 13:13

            CAAAAAAAANDIES!

          • Vampyre Squirrel

            November 20, 2013 at 13:24

            You’re sounding more and more like Pillzie

          • Alien Emperor Trevor

            November 20, 2013 at 13:40

            lol that’s precisely where I got it from.

          • Vampyre Squirrel

            November 20, 2013 at 13:46

            The pills in my head go poppity-pop,
            In my head of insanity, I see furry red Dots.
            It bothers me not, for I’m high as a kite –
            Legally so, because it’s what the doctor prescribes.
            Prozac is candy, when mixed with a pie
            Codeine is fun when placed in your eyes
            Nyquil is better when you all want to drive –
            But using heavy equipment is way out of line… (there’s more, but makes for a long post :P)

          • Unavengedavo(aka. MadeYouLook)

            November 20, 2013 at 13:36

            I stopped taking the happy pills… They made my friends go away πŸ™

  5. TiMsTeR1033

    November 20, 2013 at 12:51

    hehehe

    Reply

  6. Skyblue

    November 20, 2013 at 14:01

    I wonder how Sony even make money considering all the shit they give away on PS+. Don’t get me wrong, I friggin love it but I have only bought TLOU in the last 12 months now.

    Reply

  7. HvR

    November 20, 2013 at 14:19

    Well as far as know the PS does not fall under the entertainment division only movies and music.

    Reply

  8. UltimateNinjaPandaDudeGuy

    November 20, 2013 at 14:22

    Kind of sad really… I think it comes down to quality content and pricing.

    Reply

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