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Sony no longer losing money on each PS3

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Shuhei Yoshida

Shuhei Yoshida, President of Sony Worldwide Studios, has told IGN that Sony are no longer bleeding money on the PS3 and have finally reached a point where they are able to cover the cost of a PS3.

However he was quick to re-iterate that this doesn’t mean we can expect a PS3 price cut anytime soon with Sony’s current plan being to offer up more bundles and get more stock into retail.

This is quite a momentous occasion for Sony and you can bet that there were a few corks popped at Sony’s headquarters when this milestone was reached.

Personally I think the PS3 is at a great price point now so I don’t expect a price cut until the Xbox 360 decides to drop by another $50 again and I don’t expect that to happen until next years holiday season, not with the Kinect and Move coming out later this year.

Source: IGN

Last Updated: June 30, 2010


  1. Fox1

    June 30, 2010 at 08:57

    I saw a Samusng 3D Blu Ray player for R3499. Then I saw a 120gig PS3 Slim for R2999 ๐Ÿ˜Ž


  2. darthdad

    June 30, 2010 at 09:30

    So did you get a PS3 Fox? :w00t:


  3. WitWolfyZA

    June 30, 2010 at 10:31

    good bargain! I still say i had the best luck! Getting a PS3 40GB for r2400 on Christmas.. Got to love those clearance sales!!! ๐Ÿ˜Ž


  4. riezo

    June 30, 2010 at 11:18

    Didnt they start turning a profit a few months ago when they shrunk the chipset?


  5. Fox1

    June 30, 2010 at 11:51

    The long answer is: No :pouty:

    I will go back to the decision table once GEARS 3 is released :biggrin:


  6. darthdad

    June 30, 2010 at 12:05

    Ok….. ๐Ÿ™


  7. Gavin Mannion

    June 30, 2010 at 12:58

    It’s possible but I don’t remember them stating it


  8. ewie

    June 30, 2010 at 14:02

    They turned a Profit on the whole playstation brand,
    e.g. Software would subsidise hardware.

    But now the hardware is not made at a loss any more.

    So the only drain would be R&D and The playstation Network. So The next results might be positive or negative depending on PSN costs, new software development etc. But the Ps3 can now start getting money back for SOny


  9. Hitman47

    December 21, 2010 at 14:51

    LOL simply retarded kind of statement. I sense fanboy spirit within. YUCK!


  10. Hitman47

    December 21, 2010 at 14:53

    LOL Off topic, this is not gears of war 3 article. GTFO


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